Edfors Challenges Ilonen to Launch GameBook Cup: Sweden vs Finland Open Golf Tournament

ESPOO, Finland, June 27, 2011 -

GameBook today launched the GameBook Cup, the first open
golf tournament between Sweden and Finland to be held during the
weekend of August 27.-28.8.2011. At today’s kick-off game, the
three-time European Tour winner Johan Edfors leads Team
Sweden in challenging Team Finland, led by the two-time European
Tour winner Mikko Ilonen, at the Hill’s Golf Club in
Göteborg, Sweden, at 13.00 Swedish time. The live leaderboard of
the kick-off game can be found at href="www.gamebookcup.com/live">www.gamebookcup.com/live

At the open GameBook Cup in August, anyone in Sweden and Finland
can participate by playing one or more rounds of golf on any golf
course. The countries will compete head-to-head in seven different
categories and the country that wins more categories will win the
bragging rights for 2011. One of the winning categories is the
“country that makes more birdies”.  Other categories will be
revealed in the weeks leading up to the GameBook Cup.

- Everyone is welcome and every round counts! This is an
opportunity for anyone to get involved and wear the colors of
Finland or Sweden on the golf course.  Get your friends
together, have fun and play golf to beat your neighboring country,
encourages GameBook CEO Kalle Väinölä.  - GameBook
wants to offer Swedish and Finnish golfers something new,
innovative and fun in golf.

All that a player needs to do is to play golf and keep score
with the GameBook iPhone app - or enter their score manually after
the round in their GameBook Clubhouse profile.  If the
registration of the player’s GameBook iPhone application or
GameBook Clubhouse profile is to an address in Finland or Sweden,
the round automatically participates in the GameBook Cup.  
 

At today’s kick-off game, Team Sweden also includes NHL players
Viktor Stålberg (Chicago Blackhawks) and Fredrik
Pettersson (Atlanta Thrashers).  Team Finland includes
Jussi Markkanen, EV Zug, ex NHL (Stanley Cup finals 2006)
and NHL player Sami Lepistö (Columbus Blue Jackets) who also
played against Sweden for the World Hockey Championship this year.
 

- It is good to join forces today with Stålberg and Pettersson
to beat the Finnish team, says Johan Edfors.  - While the
Finnish team is solid, my team has the home team advantage.

- I am delighted to captain such a strong Finnish team, says
Mikko Ilonen.  - What we lack in home team advantage we will
make up in the traditional Finnish guts or “sisu”, he laughs.

GameBook is a real-time scoring system and ground breaking
social technology platform for golf, intended to make golf more
social, fun and enjoyable for all. The GameBook iPhone app includes
an intuitive real-time score card, built-in traditional and fun
game formats and well as statistics.  The iPhone app connects
with the GameBook Clubhouse, a free online community for golfers,
taking the social and sharing aspects of golf to the next level. At
the Clubhouse, you can follow and comment on your friends’ games
real-time from wherever you are, share photographs from the course
as you play, store your scores, and compare your golf statistics
with those of your friends. Dormy and Nike Golf offer free
downloads of the iPhone application in Sweden.  Audi Finland
does the same in Finland.

Rules of the GameBook Cup will be available at href="www.thegamebookcup.com/">www.gamebookcup.com

About GameBook

Welcome to the world of social golf! GameBook offers real-time
scoring and live leaderboards for all types of golf events. The
GameBook product family consists of the GameBook Scoring Service,
leased to golf facilities and golf tournament organizers; and the
GameBook iPhone app, available from the Apple iTunes App Store.
 An Android version of the smartphone application is being
developed. GameBook is a registered trademark of GameBook Oy.
 The GameBook web site and Clubhouse are located at href="www.golfgamebook.com/">www.golfgamebook.com.

About JSMD GolfAB

JSMD Golf AB is the Authorized GameBook Sales Representative in
Sweden, Denmark and Norway. The company is owned by Johan Sköld,
former European Tour player for many years, and Martin Dahlström
who for more than 10 years worked for Swedish Golf Tour, subsidiary
of the Swedish Golf Federation and Swedish PGA, organizing
professional golf tournaments currently under the name of Nordea
Tour.

For more information, please contact:
Kalle Vainola, co-founder and CEO, GameBook Oy
Phone: +358-400-955-955
href="mailto:kalle@golfgamebook.com">kalle@golfgamebook.com

href="www.golfgamebook.com/">www.golfgamebook.com

www.gamebookcup.com
 

Martin Dahlström, JSMD Golf AB, Authorized GameBook Rep in
Sweden
martin@gamebook.se
Phone: +46(0)70-6462140
martin@gamebook.se
www.gamebook.se

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