EDITION: The Next Generation Lifestyle Hotel

First Properties to Premier in Waikiki Beach and Istanbul

NEW YORK, June 9, 2010 - EDITION Hotels marks the next chapter in the lifestyle hotel
story. The new Brand was conceived by Ian Schrager in a partnership with
Marriott International. It will combine the personal, intimate,
individualised and unique lodging experience that Ian Schrager is known for,
with the global reach, operational expertise and scale of Marriott. This
delicate balancing act will encompass, for the very first time, not only
great design and true innovation, but also great personal, friendly, modern
service as well as outstanding, one-of-a-kind food, beverage and
entertainment offerings…"all under one roof".

Each highly stylised hotel will function as a "home away from
home" for leisure and business travellers. In addition, each hotel will cater
to the modern day business traveller by offering functional, technologically
sophisticated working environments that provide the comfort and ease of
actually conducting business in an "office away from the office".

The heightened experience, authenticity and originality that
Ian Schrager brings to this new Brand coupled with the global reach of
Marriott will result in a truly distinct product that sets itself apart from
anything else currently in the marketplace. It is nothing less than an
attempt to push the boundaries, break new ground and take the hotel industry
to a whole new level. EDITION will be completely new, different and original
offering an experience never before seen in the industry. It will be the
first truly global branded lifestyle hotel on a large scale, setting the
standard for decades to come.

EDITION will debut in Waikiki Beach October 2010 and will also
open a property in Istanbul later this year. Planned openings are also
scheduled in 24-hour international gateway cities such as Mexico City,
Barcelona, Bangkok, and several other cities in various stages of
development.

EDITION responds to new emerging cultural and social
imperatives. The new Brand will reflect these changing lifestyles and cater
to a vast underserved market of guests expecting and in turn demanding a
unique experience, not merely a place to sleep. It is an evolutionary
response to the desire for a sophisticated hotel experience. This reinvented
and rethought experience will now, for the first time ever, be widely
accessible and available in key lodging destinations across the globe and to
everybody around the world who wants it.

EDITION is an unexpected, refreshing collection of
individualised, customised, one-of-a-kind hotels that is the antithesis of an
institutional "hotel chain" and a true paradigm shift in the industry. Each
hotel with its rare individuality, authenticity, originality and unique ethos
will reflect the best of the cultural and social milieu of its location and
of the time. Although all of the hotels will look completely different from
each other, the Brand's unifying aesthetic will be in its approach and
attitude to the modern lifestyle rather than its appearance. As a result,
design and architecture is derived from the scale, location and feel of the
individual properties rather than from contrived decorative cliches or
unnecessary gestures. The Brand will be about an attitude and the way it
makes you feel rather than the way it looks. Sophisticated public spaces,
finishes, design and details will serve the experience, not drive it.

"Ian Schrager's concepts have revolutionized both nightlife
and hospitality. Time and time again he succeeds in making people feel as if
they are part of something new, unique and special; always eliciting an
emotional and visceral connection to the experiences he creates. His concepts
have been and continue to be widely imitated around the world," says Bill
Marriott, Chairman and CEO, Marriott International.

For EDITION, Schrager brings his original vision, passion and
commitment to excellence to create something truly special in collaboration
with Marriott. "People do not want something derivative. They want the real
thing and this is the whole idea behind EDITION," says Schrager. The role of
Mr. Schrager is to act as a creative consultant and lend his vision for
concept, design and marketing. His ground-breaking concepts give the Brand a
true competitive edge, product distinction and a huge advantage over what is
currently offered. However, the ultimate decisions on design, concept and
operations are made by the property owners, developers and Marriott.

EDITION will showcase the best dining and entertainment
options, services, amenities and offerings for guests and locals in the know.
The Waikiki EDITION, designed by Yabu/Pushelberg, will offer a restaurant by
world-renowned chef, Morimoto; the exclusive Crazybox nightclub; a unique
Sunrise Pool with lushly landscaped gardens by Deborah Nevins; an exclusive
Private Sunset Beach with its own lagoon and imported sand from the
neighbouring Hawaiian islands, providing the same experience as actually
lying on a beach; an intimate Lobby Bar hidden behind a secret passage as if
tucked away in a castle; a Bar at the Sunrise Pool and Bar at the Private
Sunset Beach both under the sun and stars with spectacular views of the
Harbour and Pacific Ocean; custom and individually designed Surf and Bikini
Boot Camps, the first of their kind, for the ultimate in physical fitness,
dramatic weight loss and loss of inches together with custom vegetarian and
organic spa menus. This together with a full service spa will offer guests
the unique opportunity to actually go on vacation and come home looking
better, feeling healthier and pounds lighter; the largest luxury ballroom on
Oahu for weddings and special events; an outdoor movie theatre under the
stars, akin to a drive-in theatre without the cars, offering first run
movies, video and art installations; EDITION retail shop, and much more. Once
entering this Urban Resort with its own unique, separate intense reality that
offers the best of Waikiki, there will be no need to leave the hotel for
anything including dining, relaxing or entertainment.

Opening later this year, The Istanbul EDITION, designed by
Gabellini/Sheppard, will offer 77 oversized guest rooms and suites with
Rosewood or Soaped Oak walls, ceilings and floors, each like a unique and
precious wood jewel box; the finest custom materials, exotic finishes and
fabrics in the world; silk area rugs; marble guest bathrooms with floor to
ceiling glass enclosed rain showers; world-renowned Cipriani Restaurant; a
double height ceiling lobby with gold and silver leaf mosaic detailing and
travertine floor and walls; private check-in; a Lobby Bar with private garden
terrace; exclusive private event space; Penthouse floor Ballroom; a private
club in the sky; a 2,400 square foot one-of-a-kind Penthouse with custom
fabrics, furniture and exotic finishes throughout; 20,000 square foot spa by
ESPA; high-end, luxury retail boutiques; a private drawing room with honesty
bar and screening room for first run movies and private screenings. The
Istanbul EDITION will be the picture perfect cultural mix of East meets West.

www.EditionHotels.com

For further press information please contact Purple : Louise Moore louise at purplepr.com / +44-(0)207-434-7862; Alison Wood alison at purplepr.com / +44-(0)207-434-7065; Caroline Lynch caroline at purplepr.com / +44-(0)207-439-9888