EE Times Group Partners With Reed Business Information's Technology Group to Launch the Embedded Live Exhibition and Conference, the Definitive UK Event for Electronic Design Innovation and Systems Technology Development

Event to take place October 20-21, 2010 at Earls Court in London

SAN FRANCISCO, March 1, 2010 - EE Times Group (eetimesgroup.com), a UBM company
(www.unitedbusinessmedia.com) and the daily source of essential
business and technical information for the electronics
(www.eetimes.com) industry's decision makers, today announced that it
is partnering with the technology group of Reed Business Information to
launch of the Embedded Live Exhibition and Conference. The event brings
together the EE Times Groups' Embedded Systems Conference and Reed Business
Information's Electronics Weekly Live to create the definitive UK event for
electronic design innovation and systems technology development. The event is
scheduled to take place October 20-21, 2010 at the Earls Court in London,
which previously hosted Electronics Weekly's event.

The event will deliver unprecedented cross media support from EE Times
Group, the publisher of EE Times, Embedded.com, TechOnline and DesignLines as
well as Electronics Weekly from the Technology Group of Reed Business
Information.

    Event highlights include:
    -- An Exhibition expected to host more than 100 companies showing the
       latest in hot embedded technology - microcontrollers, design and
       development tools and embedded computers, from components to sub-
       systems, displays and communication devices.
    -- Features within the exhibition will focus on key UK industry sectors
       and their technology applications, including mobile communications,
       security, renewable energy, healthcare and space navigation.
    -- A comprehensive technical conference with coverage of the full
       spectrum of electronic and embedded engineering from hardware design,
       development and test to embedded software, firmware to application
       development, open-source and real-time.
    -- The event will be held in conjunction with Europe's most prestigious
       industry awards ceremony, the Elektras, produced by Electronics
       Weekly.

Embedded Live is specifically targeted to engineering executives, system
architects, design engineers, suppliers, analysts as well as media globally.

"We are very pleased to be partnering with the Reed Business
Information's technology group to bring the Embedded Systems Conference and
Electronics Weekly Live together to create one powerful event platform in the
United Kingdom. We have a long history of delivering the engineering
community with the information they need to design, develop and commercialize
technology. We look forward to producing an outstanding event," said David
Blaza, VP Embedded and Events of EE Times Group.

Paul Briggs, group publisher of the Technology Group at Reed Business
Information said: "Combining the experience and resources of two major
publishers in order to create a compelling exhibition and conference for the
UK market has been universally welcomed by both our readers and advertisers.
Since we announced our intention to work together on Embedded Live back in
December we have had very positive feedback. I look forward to working with
UBM to help deliver a must attend event in the UK."

To learn about exhibiting at the Embedded Live Exhibition and Conference,
contact Daljeet Bhamra, Events Sales, Europe at +44-207-560-4023 or
daljeet.bhamra@ubm.com. For more information about sponsorship opportunities,
contact Andrew Porter, Director of Events, Europe at +44-207-560-4029 or
andrew.porter@ubm.com.

About EE Times Group (www.eetimesgroup.com/)

EE Times Group, a division of United Business Media [LON:UBM], is the
global leader in media and marketing services for the electronics industry.
We deliver results for the key influencers and decision makers involved in
the design, development and commercialization of technology through our
market leading brands. More than 1.1 million engineering professionals engage
with the EE Times Network - EE Times, TechOnline, DesignLines, and
Embedded.com - across the globe. The technology community comes to our market
leading events to share, learn, discuss, and advance the critical issues and
challenges facing the electronics industry. As well, EE Times Group provides
end-to-end services ranging from next-generation marketing, integrated media
and research.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetisation
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities — from doctors to game developers, from
journalists to jewellery traders, from farmers to pharmacists — with
integrated events, online, print and business information products. Our 6,500
staff in more than 30 countries are organised into specialist teams that
serve these communities, bringing buyers and sellers together, helping them
to do business and their markets to work effectively and efficiently. For
more information, go to www.ubm.com

    For more information on EE Times Group please contact:
    Felicia Hamerman, Group Marketing Director
    T: +1-516-562-5652, E: felicia.hamerman@ubm.com

Felicia Hamerman, Group Marketing Director of EE Times Group, +1-516-562-5652, felicia.hamerman at ubm.com