EE Times Group's ESC Silicon Valley 2010 Raises Bar for Electronics Industry Events

More than 8,600 Engineers, Product Visionaries, Business Leaders, Analysts and Journalists Attend Electronics Sector's Largest Embedded Systems Conference and Expo

SAN FRANCISCO, May 10, 2010 - EE Times Group (eetimesgroup.com), a UBM company
(www.unitedbusinessmedia.com) and the daily source of essential
business and technology news, analysis and intelligence for the electronics
(www.eetimes.com) industry's decision makers, today announced that
more than 8,600 electronics professionals - a 11% year-to-year attendance
increase - participated in the ESC Silicon Valley event held in San Jose,
California, from May 26-29, 2010.

ESC Silicon Valley 2010 attendance highlights include:

    Conference and Expo Attendees:

    - 8,636 embedded systems engineers, designers, business leaders and
      industry observers from 68 countries participated in the ESC Conference
      and Expo, the ARM Connected Community pavilion and the co-located
      Multi-Core Expo.

    - There was a 34% year-to-year conference attendee increase- a testament
      to the education and training content that is core to ESC and is
      essential to engineers.

    - Popular ESC venues included standing-room only keynote and industry
      addresses, live product tear-downs, educational sessions, technical
      roundtable discussions, design philosophy debates, press conferences,
      award ceremonies and technology demonstrations.

Exhibitors and Sponsored Educational Sessions: 266 established and
early-stage companies demonstrated new and leading-edge technology, products
and services during the ESC Silicon Valley 2010 Expo. Exhibiting companies
provided a record breaking 90 sponsored educational sessions.

Speakers: 144 electronics industry thought leaders delivered keynote and
industry addresses or participated in panel discussions and debates.

Press Room activity: Exhibiting companies held more than 275 private
briefings with more than 120 journalists and industry analysts. 109
exhibitors utilized ESC's green Virtual Press Office service to publish 248
press releases and related documents. As part of a special editorial program,
EE Times Group editors interviewed more than 20 exhibiting company C-level
executives.

ACE Awards: 14 companies and individuals were honored with EE Times
Annual Creativity in Electronics (ACE) Awards. See complete list of winners
here (www.eetimes.com/news/latest/showArticle.jhtml?articleID=224700014).

"We are delighted with the attendance figures and significant positive
feedback we are getting about ESC Silicon Valley 2010," said David Blaza,
vice president of Events and Embedded Systems, EE Times Group. "Our goal was
to boost attendance by offering valuable educational content and the
industry's most timely discussions led by prominent technology thought
leaders. We exceeded that goal and have definitely raised the quality bar for
electronics industry events."

"Technology evolves in spite of the economy," said Tom Starnes, analyst
at market research firm Objective Analysis. "The excitement in the air at ESC
Silicon Valley is a good indicator of the electronics industry's upturn. I'm
sure the embedded engineering community went home from ESC armed with a
wealth of valuable knowledge."

"ESC Silicon Valley 2010 was a huge success," said Pedro Vargas, senior
director of corporate marketing, Atmel Corporation. "The company goals at the
show were to gain new leads, foster existing customer, press and analyst
relations, and to build awareness. We exceeded all these expectations by
conducting key meetings with customers, press and analysts, experienced heavy
booth traffic, and gained some qualitative leads."

"ESC Silicon Valley 2010 was a very upbeat event, said Electronic Design
(electronicdesign.com/esc-sv-2010.aspx) magazine's Technology
Editor William Wong. "The well-managed ESC press room with its all green
Virtual Press Office, allowed me to connect with a significant number of
exhibitors to learn about their exciting new products and technologies."

Upcoming ESC 2009 events:

    ESC Chicago June 8-9, 2010 (esc-chicago.techinsightsevents.com)
    ESC India July 21-23, 2010 (www.esc-india.com)
    ESC Boston September 20-23, 2010 (esc-boston.techinsightsevents.com)
    Embedded Live (London, UK) October 20-21, 2010 (embedded-live.com)
    ESC Silicon Valley 2011 (San Jose, CA) May 2-5, 2011

About ESC Silicon Valley (esc-sv.techinsightsevents.com)

Held in key strategic technology development locations worldwide, the
Embedded Systems Conference is the global electronics industry's leading
event. With cutting edge product demonstrations, visionary speeches and
hundreds of essential technical training classes and accreditation
opportunities, ESC is the ideal venue for the design engineering community to
learn, collaborate and recognize excellence. In addition, ESC Boston
celebrates decades of unique local electronics industry culture, innovation
and significant contributions to the global technology industry.

About EE Times Group (www.eetimesgroup.com/)

EE Times Group, a division of United Business Media [LON:UBM], is the
global leader in media and marketing services for the electronics industry.
We deliver results for the key influencers and decision makers involved in
the design, development and commercialization of technology through our
market leading brands. More than 1.1 million engineering professionals engage
with the EE Times Network - EE Times, TechOnline, DesignLines, and
Embedded.com - across the globe. The technology community comes to our market
leading events to share, learn, discuss, and advance the critical issues and
challenges facing the electronics industry. As well, EE Times Group provides
end-to-end services ranging from next-generation marketing, integrated media
and research.

For more information on ESC Silicon Valley 2010 please contact:

    Felicia Hamerman
    Group Marketing Director, EE Times Group
    +1-516-562-5652
    felicia.hamerman@ubm.com

    Media Contact:
    Lynda Kaye
    Kaye Public Relations
    +1-650-799-2888
    lynda@KayePR.com

Felicia Hamerman, Group Marketing Director of EE Times Group, +1-516-562-5652, felicia.hamerman at ubm.com; or Media, Lynda Kaye of Kaye Public Relations, +1-650-799-2888, lynda at KayePR.com, for EE Times Group