HOYA Discusses the Future of Progressive Lenses on a Global Level

UITHOORN, Netherlands, November 24, 2010 - From 27 September until 1 October HOYA Vision Care invited a selection of
its best lens experts and VIP customers from all over the world to join its
Global PAL Summit in La Toja, Spain. Goal was to discuss in depth new
technological developments and share vision and plans on the future
generation progressive lenses.

Being a "Journey of Inspiration", as the summit was called, Hoya optical
lens designers, doctors and professors in the field of Optometry and
Ophthalmology, specialists in binocular vision and non adaptation all
inspired the highly skilled audience by sharing their expertise, vision,
future expectations and developments in PAL.

Participating opticians were asked to prepare a poster presentation and
share their experiences and expectations for the future generation
progressives and related other topics.

The overall conclusion was that we are heading towards more
personalization in progressive lens design and that the growing population of
40 years and older will become more demanding in terms of personal attention
and individual solutions. In the search for personalized progressives, the
'consultation experience' will therefore become more important than ever
before.

A few quotes describe best the impact this summit had on all
participants:

"We are energized by the content and the communication with our peers. We
are honored to be part of the conference and are going away with a new vigor
for our optics and practices."

"It showed me what a great team we truly have at Hoya and that the Hoya
staff are passionate about our company and its direction. Everyone I spoke to
all agree it is like a family and that we are treated as people and not
numbers like in so many other large companies."

www.hoya.eu

For more information and images: HOYA Vision Care Europe, Ms. Marijn de Winter, telephone +31-297-514-225