EHS 4D Appointed Digital Agency for GLA ‘Summer Like No Other’ 2012 ProgrammeBy Ehs 4d, PRNE
Thursday, December 1, 2011
LONDON, December 2, 2011 -
EHS 4D has been appointed by The Greater London Authority as digital agency to support its London 2012 activity in an open pitch against 40 agencies on the COI Digital solutions design, development and delivery roster.
The project is to create and manage all digital activity to promote and support the £90m ‘Summer Like No Other’ - a packed programme of free events, cultural festivals and celebrations that The Mayor is hosting throughout summer 2012 so everyone can take part in the London Experience, regardless of whether or not they have tickets for Olympic or Paralympic events.
Focussed around an online hub it will be a ‘must see’ for Londoners through 2012 in the build-up and duration of the London 2012 Games. It will build excitement about the Games, enabling all Londoners to access information about the events and festivals across the city as well as persuade them to get involved, sharing their experiences.
EHS 4D’s appointment was followed by the selection of St Luke’s to handle the advertising activity.
“Both agencies really stood out from the crowd. They clearly understood our objectives and our audiences and their ideas will drive awareness of and engagement with London’s celebration. They will help us make the most of this investment in our city, touching as many people as possible and add to the legacy of London 2012,” said Daniel Ritterband, Director of Marketing at the Greater London Authority.
“Opportunities like this don’t come along very often, so we were delighted when the GLA chose our idea for a hub to inspire and engage Londoners with the fantastic line up of world class events planned for next year,” said Nick Corston Business Development Director at EHS 4D. “More than a web site it will connect and share the excitement across the city through multiple touchpoints including web, mobile and social media to provide a lasting legacy to this moment of our lives as Londoners.”
About EHS 4D
EHS 4D is the UK’s leading digitally driven relationship marketing agency, focused on delivering valuable relationships between its clients brands and their customers by making connections. simple. With offices in London and Cirencester, it is part of the Havas global Euro RSCG Network. The company is built on a well-proven foundation of 25 years of world class direct, digital and data expertise. Its clients include Barclays, Compare the Market, Diageo, Unilever, EasyJet, Peugeot and Tesco Clubcard.
EHS 4D was awarded Direct Agency of the Year by Marketing magazine, in December 2010 and recently shortlisted for 2011.
Further information from: Nick Corston, Business Development Director - +44(0)20-7017-1000 nick.corston at ehs4d.com
Tags: December 2, Ehs 4d, Europe, London