Ektron and Baynote Partner to Deliver Adaptive Web Experiences

Companies' integrated marketing optimization solution provides website experiences that are unique, personalized and relevant to visitors

NASHUA, New Hampshire, February 14, 2011 - Ektron, a web content management, social software and marketing
optimization solutions provider and Baynote, an innovator in adaptive web
solutions, today announced a technology partnership that deepens the
integration between the two platforms and will provide their joint customers
with the ability to deliver uniquely personalized website experiences for
visitors.

(Logo: photos.prnewswire.com/prnh/20100709/MM19483LOGO )

"Companies across all verticals and geographies are looking to deliver
more business value from their online presence," said Mick MacComascaigh,
research director at Gartner. "Next-generation web content management systems
must evolve to become context-aware, delivering highly targeted and personal
content based on real-time visitor intent."

"As a joint customer, we see the value of combining Ektron with the
Baynote Collective Intelligence Platform," said Andres Sadler, senior vice
president of Corporate Strategy, Wolters Kluwer. "Ektron provides us with an
enterprise-class web content management system while Baynote lets us adapt
the web experience by understanding exactly what customers need. By combining
these previously separate technologies, Wolters Kluwer is able to better
service our customers who rely on our websites to manage their businesses
more effectively."

With Ektron and Baynote combined, marketers can have the best of both
worlds in content targeting - both associative and adaptive personalization.
Ektron associative content targeting lets marketers establish a set of
business rules to establish what content should be displayed based upon
information gleaned from the visitor's search criteria, geographic location,
source traffic and other factors. For example, different content would be
displayed dependent on whether the visitor arrived through a search link, or
came from another site. Baynote adaptive personalization extends targeting
even further where the site itself adapts content based on visitor behavior.
The two technologies combined provide a unequalled complementary marketing
optimization solution.

"Two innovative companies in personalization and digital marketing
optimization are now offering customers an even stronger solution in
acquiring site visitors and increasing user engagement and conversion," said
Patrick Finn, Baynote vice president of alliances. "Baynote and Ektron
together provide a standard in marketing optimization that no single vendor
solution can provide today."

"The Baynote Collective Intelligence Platform, integrated with Ektron,
makes it extraordinarily easy for our customers to drive maximum conversions
and build satisfaction and loyalty with their website visitors," said Savas
Gunduz, Ektron vice president of strategic alliances.

About Baynote

Baynote provides personalization and digital marketing optimization
solutions that power the adaptive web, an emerging standard in customer
experience that is always personal, relevant and convenient. By observing
engagement patterns among like-minded individuals to understand user intent,
the Baynote Adaptive Web Suite(TM) automatically optimizes and adapts the
online experience, leading to increased conversions, revenue and loyalty.
Baynote's customers include: AT&T, CA Technologies, Dell, Expedia, Intuit,
Fox, Urban Outfitters and VEVO. The company is based in San Jose, Calif. with
additional offices in the U.K. and Germany. For more information, please
visit www.baynote.com.

About Ektron

By integrating web content management (WCM), marketing optimization and
social software, Ektron's software and solutions improve operational
efficiency, drive revenue growth and build customer loyalty. Ektron empowers
marketers to create, publish and optimize web content that engages, converts
and retains customers. Developers benefit from Ektron's extensibility and
commitment to the Microsoft .NET framework. Headquartered in Nashua, New
Hampshire, with offices in Australia, Canada, Singapore and the United
Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie
Hall, Diageo, Home Depot, International Chamber of Commerce, Kodak,
Microsoft, NASDAQ, National Health Services UK, Saint-Gobain, The Law
Society, and the University of Notre Dame. For more information, please visit
www.ektron.com, www.ektron.co.uk or www.ektron.com.au.

Eric Darbe, +1-603-816-2052, eric.darbe at ektron.com, or Kyla Ruane, +1-978-474-1900, ektron at pancomm.com