RealNetworks Previews Unifi Personal Media Cloud Service to Mobile Operators at Mobile World Congress

By Realnetworks Inc., PRNE
Sunday, February 13, 2011

BARCELONA, Spain and SEATTLE, February 14, 2011 - Mobile World Congress — RealNetworks(R), Inc. (Nasdaq: RNWK), the
digital entertainment services company, today previewed Unifi(TM)
(, a new personal media cloud service, to operators
at Mobile World Congress. The first operator to offer their customers Unifi
will be Vodafone Germany in the first half of 2011.

(Logo: )

Unifi, which won the "Best of CES
award from CNET last month at the Consumer Electronics Show in the software,
services and applications category, will let users organize, access and enjoy
the photos, music and videos they own on any Internet-connected device.
Vodafone Germany will be the first operator to offer its 36.7 million mobile
customers access to their personal media collection anywhere, with their
subscriptions to Unifi easily managed through their regular monthly phone

Unifi is the latest in a long list of services Vodafone Germany and
RealNetworks have provided together to customers. RealNetworks began
providing Vodafone with services in 2005, with ringback tone services in
Germany starting in 2008.

RealNetworks is working with mobile operators and other partners
worldwide to bring the new Unifi personal cloud service to consumers' PCs,
tablets and smart phones. Consumers will have the option of adding Unifi to
their monthly mobile service on a single bill. Unifi increases consumer
engagement with mobile media, by enabling access their photos, music,
playlists and videos from any of their mobile devices. In this way, Unifi
encourages smartphone and data plan upgrades and increases ARPU.

RealNetworks' rich heritage in delivering digital media to millions of
people daily, its enormous worldwide user base and its deep relationship with
the world's top operators make it uniquely qualified to successfully deliver
this service to consumers.

Unifi solves one of the escalating problems of the digital age: how to
keep track of the thousands of photos, music tracks and videos stored on
multiple devices and online services so a user can easily find and enjoy
them. Unifi is the complete library of all the media you own, all accessible
from any internet-connected device. It doesn't matter whether your digital
content is stored on your devices, on your social media sites, or in the
cloud. Unifi catalogues and organizes your content into a single digital
library, organized in a way that lets you easily find, access and enjoy what
you want - by media type, by device or through tags.

RealNetworks offers mobile operators a comprehensive selection of
services including music, video ring-back tones and personalization and
messaging services. Its SaaS services are currently deployed with more than
90 million mobile operators to over 37 million subscribers in 50 countries,
delivering 136 billion inter-carrier messages per quarter. The company aims
to support any business model, any device and any digital media format,
ensuring that consumers can enjoy their digital media anywhere while helping
mobile operators increase and retain customers.

RealNetworks ( will be
demonstrating the Unifi service by appointment at Mobile World Congress in a
hospitality suite in The Fira, Hall 4, Level 0, Monday, 14 February to
Thursday, 17 February.

See a Unifi video (

See Unifi screen shots

See Unifi logos

Follow RealNetworks on Twitter (

Follow Unifi on Twitter (

Read the RealNetworks blog (


About RealNetworks

Real creates innovative applications and services that make it easy to
connect with and enjoy digital media. Real invented the streaming media
category in 1995 and continues to connect consumers with their digital media
both directly and through partners, aiming to support every network, device,
media type and social network. Real's corporate information is located at

Real, Unifi and RealNetworks are trademarks or registered trademarks of
RealNetworks, Inc.

At Mobile World Congress: Tiffany Dunning, tdunning at, +1-206-930-2366; Sally Julien, sally at, +1-206-399-1419; or for Unifi: Krause Taylor Associates, Betty Taylor, bettyt at, +1-408-981-7551, Barbara Krause, Barbara at, +1-408-981-2429, unifi at

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