QAim Ltd Releases CEM4Mobile for Operators

By Cem4mobile Analytics From Qaim Ltd, PRNE
Sunday, February 13, 2011

Remarkable Mobile Analytics Product Extended to Cover Mobile Network Traffic

BARCELONA, February 15, 2011 - The core measures of success in mobile channels are defined by
experience, interaction and engagement. Finland's and the world's leading
supplier of mobile Customer Experience Management solutions and services is
releasing CEM4Mobile for Operators; providing better statistical analysis for
mobile web, applications and streaming-based services to all mobile content
transactions on operators' networks.

Last year CEM4Mobile ( outperformed Google
Analytics, Adobe's Omniture and Bango in independent surveys. The studies
compared how well the different analytics products apply to measuring the
usage of the fast growing mobile content services from a business development
perspective. Unlike other analytics solutions, CEM4Mobile has now been
extended to fully support mobile operators' business case in
telecommunications Value Added Services and their unique position in the
value chain.

CEM4Mobile as a solution

CEM4Mobile is an innovative mobile analytics product with strong focus on
Customer Experience Management. The offering has been particularly designed
for companies providing mobile content and Value Added Services (VAS) across
all of the industry's verticals enabling them to measure and analyze
interactions between end-users and mobile services, optimize their business
and ensure successful customer relations. CEM4Mobile supports browsing,
application and streaming-based mobile services while the following
application types gain instant benefits:

    - news & information services in the form of directory services, news,
      travel, life, dating, and sport

    - mobile entertainment services including music, audio-video streaming &
      images and mobile gaming

    - mobile marketing solutions in its various formats (Mobile TV, video,
      MMS, games, etc.)

    - monetary gaming such as gambling, betting and lotteries

    - financial services such as mobile banking, micro payments, stock market
      and trading

    - mobile shopping and auctions (e.g. m-booking, m-brokering, m-ticketing)

    - communication in its various formats (community services, instant
      messaging, multimedia messaging, mobile TV)

CEM4Mobile seeks to provide users with a complete picture which enables
our customers to understand mobile users' behavior, handset capabilities,
location, values and opinions as well as market trends.

Operator's business case

The worldwide mobile industry is competing furiously to provide
innovative VAS to customers at a time when internet brands are rapidly
expanding their focus and services to mobile devices. The potential of
facilitating mobile users via VAS in their daily life is enormous. The full
potential of these services remains untapped.

Whereas mobile operators were once able to control the customer
experience via operator decks, the advent of "vendor agnostic" application
stores and readily-available navigation tools signified the advent of an
industry-wide game-changer. Suddenly operators were left with a general
understanding of the data travelling back and forth on their network without
the context needed to understand the content service usage, device
combinations, subscriber behavior patterns and the customer insights
necessary to driving optimal business decisions.

CEM4Mobile for Operators supports direct network and BSS integration
providing business critical insight to third-party mobile content service
usage in addition to the operator's own services. The analysis extends to use
patterns, service ranking, market trends and particularly how different
device and user demographic combinations impact behavior.

Business Benefits

The benefits for mobile operators are versatile but can be concisely
summarized as follows:

Managing the diversity - Instead of simply reacting to a constantly
changing business environment, managing the customer base proactively will
result in the elimination of bad experiences on incompatible devices, a
higher customer retention ratio, lower customer care costs and will also help
drive new revenue streams.

Business development - Integration with subscribers' demographic and
location data enables marketers to collect and link device, subscriber and
service usage information through a single point of access. This insight can
be used to support the development of price plans, content-handset bundles,
handset subsidies and promotions.

Reduced cost of customer support - Providing customer support for the
multitude of devices, operating systems and applications is driving customer
care costs up sharply. Because of the wide supply of competing services and
applications, regaining the business of a lost subscriber is increasingly
difficult as well as expensive.

Perceived quality - The kind of top-down, measured network quality
provided by traditional Network Management Systems will only give a partial
view of the end user experience as it fails to take into consideration
network independent factors, such as the device or content type being used.
Also, from the end user's point of view, perceived quality is not the same as
measured quality. Perceived quality is only obtainable by asking the user

Lower churn - A good CEM solution will enable real-time monitoring of one
or more services, regardless of - but considering - the type of device in
use. This enables proactive quality improvement and elimination of end-user
problems before they reach larger numbers.

Geographical reach - Operating in a global market makes it essential to
be able to manage services in different markets on these markets' specific
terms and conditions.

ROI - In order to effectively manage the quality of mobile services and
applications all the way from the source to the end-user, one must first know
the present state of service quality and prevailing mobile trends in order to
set the direction for future improvements and for securing optimal ROI from

Product information:

Study by Kwantic Oy:

Study by Web Analytics India:

QAim Oy is a Finnish world-class expert in managing usage and the
customer experience for mobile content services. QAim provides software
solutions and services for companies large and small which develop or
produce mobile services. QAim's CEM4Mobile offering enables companies
providing mobile services to measure and analyse data on the interaction
between end users and mobile services, optimise their business and ensure
successful customer relations.

    More information about QAim Ltd and the CEM4Mobile solution can be
    requested at:

    MWC Barcelona, stand 4.1HS01
    QAim Ltd
    Kappelitie 6 A
    02200 Espoo, Finland
    tel: +358(0)9-689-884-88

More information about QAim Ltd and the CEM4Mobile solution can be requested at: MWC Barcelona, stand 4.1HS01, QAim Ltd, Kappelitie 6 A, 02200 Espoo, Finland, sales at , tel: +358(0)9-689-884-88

will not be displayed