Election Crunch Time

LONDON, April 28, 2010 - General election addicts can tickle their tastebuds with the flavours of
the three main parties after a snack company researched and produced a trio
of new crisp flavours.

Tyrrells asked more than 2,000 people which tastes they associated with
the Tories, Labour and the Lib Dems. The results of the poll have now
inspired the ingredients for a new election snack range.

Cameron Crunchies (Eton Mess), Gourmet Gordons (Scotch Egg and Brown
Sauce) and Clegg's Cocktail (Hummous and Roasted Vegetables) will go on sale
at Selfridges London from 4-6 May and will be available from
www.tyrrellspotatochips.co.uk on these dates.

The findings of the national vote revealed that the most popular flavours
associated with the Conservatives had distinct sweet and smooth notes, with
over a quarter of respondents naming Eton Mess (25.10%) as the flavour that
would best represent the party, followed by Pheasant, Stilton and Chutney.

In the red corner 40% of those surveyed named Scotch Egg and Brown Sauce
as the flavours that define Labour Party narrowly beating northern stew
Hotpot, Bitter Beer and Bubble & Squeak - flavour combinations rooted in the
party's working class history that still resonate with today's voters.

Nearly half of voters (48.9%) named Hummous and Roasted Vegetables as the
key flavours of the Liberal Democrat palette.

The Tyrrells election results;

Conservatives: Eton Mess - strawberry, meringue and cream (25.10%)
Pheasant (24.5%) Stilton and Chutney (22.35%) Cucumber Sandwich (16.65%)

Labour: Scotch Egg and Brown Sauce (40%) Hotpot (38.5%) Bitter (13%)
Bubble & Squeak (8.5%)

Liberal: Hummous and Roasted Vegetables (48.9%) Coriander (21.55%)
Lentils (19.85%) Elderflower (9.7%)

With many of the nation's voters still undecided, chefs at Tyrrells have
been working round the clock to add a Hung Parliament flavour to the range.
The unique recipe is a challenging fusion of hotpot, pheasant and lentils.

James Blackband, Head Taste Technician at Tyrrells Potato Chips says:
"The General Election is one of the truly iconic events in the British
calendar; we wanted to create a range of potato chips that celebrate this
landmark day. The range is designed to provide a surprising twist on the
traditional flavours available. We promise to leave a distinctive taste on
the nation's palette in the run up to Election Day."

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

For interviews, pictures and samples contact Lesley Anderson at Taylor Herring PR on +44(0)208-206-5151 or email lesley.anderson at taylorherring.com