Election on a Tuesday…We Won't Give it a Second Thought

Tuesday 30 March is National Decision Day, a Time to Stop Dithering and Start Deciding

LONDON, March 30, 2010 - After a fun-filled weekend, the nation writes off Monday and
finally snaps back into action on a Tuesday, as 49 per cent of Brits claim
Tuesday is the most decisive day of the week. Encouraging the nation to get
straight to the point, make quick decisions and save time, Microsoft's search
engine Bing launches National Decision Day today, helping Brits to get
decisive.

Aimed at everyone who struggles with decision making, this
call to action is supported by research that reveals Tuesdays aside, we tend
to dither or react in haste when it comes to decision making. Life-changing
choices seem to take a fraction of time and small ones can fill the day, with
the study revealing two thirds (66 per cent) pick a political party without
hesitation. However, not all campaigning will go to waste if Brown and co
focus on youth, as 45 per cent of 18-24 year olds do spend time weighing up
their voting options, compared to 78 per cent of 65+ who are set in their
ways.

Another decision that requires more thought is ending a
relationship, but a third of people (32 per cent) dump their partner on a
whim, even though a quarter (25 per cent) will umm and ahh over what sandwich
to have for lunch. After the recession the one decision the nation doesn't
take lightly is a change of job with almost two thirds (63 per cent) putting
strong thought behind their next work environment.

Paul Stoddart, Bing's Consumer and Online UK Search Lead said:
"We're faced with an average of 107 decisions a week so the choices available
can be overwhelming with the added pressure to make the right decision. A
quarter (25 per cent) of Brits look to the internet for help with decision
making and often the first port of call is a search engine. Bing works by
organising results in a more logical, user friendly way that reduces internet
clutter to provide the most likely response and with the clever refining tabs
it means less redundant clicks and quicker answers. Tuesday may be the most
decisive day of the week but Bing is available anytime and encourages the
nation to embrace National Decision Day."

Notes to Editors:

Pollab survey of 1180 people in the UK

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential. Microsoft, Windows Live and MSN are either registered
trademarks or trademarks of Microsoft Corp. in the United States and/or other
countries. The names of actual companies and products mentioned herein may be
the trademark of their respected owners.

For more information: please call the Susie Lee on +44(0)207-009-3126 / Susie.lee at 3-monkeys.co.uk or Nita Rushi +44(0)207-009-3137 / nita.rushi at 3-monkeys.co.uk