Equmen to Build Roster of Professional Sport Ambassadors in 2010

SYDNEY, January 19 - Men's performance underwear company, Equmen, has announced plans to
continue growing profile in 2010 by building on the company's strong set of
brand supporters from the professional sporting community.

(Photo: www.newscom.com/cgi-bin/prnh/20100119/NY39101 )

"Our garments are designed to bring sport insights to improve the life of
the every man with structured ergonomic support," says Equmen MD Gavin Jones.
"Sportsmen get it immediately - support from this community helps to educate
every man on the benefits."

Equmen has already built up a strong roster of advocates via the
company's "Men of the World" initiative:

    - David Haye, World Heavyweight Boxing Champion: "Core stability and
      support are extremely important in boxing. Equmen provides the extra
      solidarity I need during training and helps prevent injury."
    - Les Ferdinand, Former England Footballer and avid golfer: "Equmen
      provides instant form correction - it is great on the field and has
      really changed my golf game."
    - Danny Murphy, Fulham Mid-Fielder: "This shirt is fantastic for training.
      I don't know of any other that gives this level of support."
    - Damian Taylor, European Tour Golf Coach: "My Equmen Core Precision
      Undershirt gives me the best possible stabilising support on the
      market. Not only does this garment provide essential support in the all
      important core areas, it is also the most comfortable garment
      available and can be worn in all climates."

"It is our ambition to expand the business globally by growing our
contingent of high-profile advocates across the world," adds Jones.

To test drive Equmen's patented garments and for further product
information, please contact Corie Chung via email at corie@equmen.com.

About Equmen

    - Equmen is a Sydney-based company specialising in high-performance
      compression undergarments that leverage sport technology and
      physiotherapy insights to benefit men from street to sport.
    - Equmen stormed the market in 2009 with its Core Precision Undershirt,
      which has since received accolades from publications including Time
      Magazine, Men's Health, GQ, Sports Illustrated, New York Times,
      Business Week, BBC Radio, The Guardian, Daily Mail, Allure and on the
      Doctors, NBC, Today and ABC News.
    - Equmen products are sold online at www.equmen.com and select department
      stores and specialty retailers including Selfridges (UK), Saks Fifth
      Avenue (USA), Holt Renfrew (Canada), Brown Thomas (Ireland) and David
      Jones (Australia).

    Media Contact
    Corie Chung
    Equmen
    Corie@equmen.com
    +61-2-9332-2751

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Corie Chung, Equmen, Corie at equmen.com, +61-2-9332-2751