Equmen(TM) Signs Two First Class Australian Cricketers as Ambassadors

SYDNEY, June 15, 2010 - Equmen recently announced the addition of two First Class Australian
Cricketers to the brand's list of ambassadors: James Smith and Michael
Cranmer. Both passionate users of Equmen compression underwear garments, the
two stars join the likes of NFL player Josh Bidwell and World Boxing
Heavyweight Champ David Haye in supporting the brand.

James Smith is a powerful right-hand opening batsman who made his
first-class cricket debut in 2007/08 after showing promise with his Ford
Ranger Cup efforts in the previous season at the age of just 18. James has
proven to be a valuable member of the Redbacks team and was awarded the W.H.
Hayes trophy for batting for having the highest South Australian batting
aggregate. James is truly one of the form batsmen in Australia's domestic
cricket competition!

"Posture and core stability are very important when I bat," says James
Smith, opening batsman for the South Australian Redbacks. "Equmen offers just
the right amount of support and comfort to ensure my body remains strong for
those long innings in the middle."

Michael Cranmer is a highly talented, high order right-hand batsman and
medium-fast bowler for South Australia who played in Australia's Under-19
team at the World Cup 2008 in Malaysia.

Michael made his first class debut for the South Australian Redbacks on
February 13, 2009 against the Queensland Bulls and in the one day Ford Ranger
Cup on January 26, 2010 against the NSW SpeedBlitz Blues. The talented
right-hander showed just what he is capable of last season scoring a total of
658 runs at an average of 41.1 with a high score of 166. At such a young age
and with so much promise, Michael Cranmer will definitely be one to watch.

"The undershirts are fantastic for recovery," says Michael Cranmer,
all-rounder for the South Australian Redbacks "And, unlike the other
compression brands, I can subtly wear the really cool looking Equmen under
any type of clothing."

As ambassadors for Equmen, Michael and James will be featured in a
variety of brand promotions, demonstrating the functional health benefits of
the Equmen garments, whether used for street or sport.

About EQUMEN(TM)

Founded in April 2007, Equmen specializes in scientifically designed
advanced men's undergarments and accessories. Equmen products are available
at international luxury retailers including Saks Fifth Avenue, Nordstrom and
Neiman Marcus - US, Selfridges - UK, Brown Thomas - Ireland, Holt Renfrew -
Canada and David Jones - Australia.

Visit www.equmen.com to learn more.

    For further information or media samples please contact,
    Email: media@equmen.com
    Tel: +61-2-9332-2751

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For further information or media samples please contact, Tel: +61-2-9332-2751 or Email: media at equmen.com