ET NOW-IndiaMART Leaders of Tomorrow Awards Return to Replicate 1st Edition's Grand Success

Thursday, May 12, 2011 to extend the reach of the awards to a much larger base of MSMEs

NEW DELHI, May 13, 2011 - After receiving an overwhelming response for IndiaMART Leaders of
Tomorrow Awards last year, the next edition this year returns with much
aplomb. and ET NOW promise to bring an experience that is
bigger and better, and which covers a larger base of MSMEs than the last
time. Together, they have brought on board Ernst & Young (EY), world's
leading professional services organisation, as winner determination process
validator and tabulator of all jury processes. EY will evaluate nominations
on parameters such as business success, initiative or innovation undertaken
and the impact created in the country by the Micro, Small and Medium
Enterprises (MSMEs). The Awards are aimed at according due recognition to the
small scale enterprises that have proved to be the growth drivers for the
Indian economy.

Sharing his outlook on this year's Awards, Mr. Dinesh Agarwal, Founder &
CEO,, said, "The successful first edition raised the bar for
this year's awards. We will ensure that we meet the high expectations. Also,
we are delighted to have Ernst & Young as a process partner for the awards.
We are certain that they will play a key role in narrowing down the search
for the most deserving entrepreneur in the respective categories. Their
expertise will contribute in adding credibility to the awards."

Mr. Sunil Lulla, Managing Director and Chief Executive Officer, Times
Television Network says, "ET NOW watched by 22 million people every month is
India's most credible Stocks Market Channel. We are proud to host 'The
Leaders of tomorrow Awards' for the second year in a row which celebrates
innovation, business acumen & entrepreneurship amongst Small and Medium
Enterprises across India. For those of India Inc who are going to script the
future success of corporate India these awards have become one of the most

IndiaMART Leaders of Tomorrow Awards 2011 goes one step ahead in
catapulting small businesses to the forefront by featuring a series of
inspiring success stories for 28 consecutive weeks on ET NOW. This will
further help in highlighting the importance of MSMEs in the Indian business
fraternity. Not only this, these awards will acknowledge the contribution of
entrepreneurs in 13 different categories such as Textile, apparels &
accessories, FMCG & consumer durables, Pharmaceuticals & medical, Chemicals
and petrochemicals, Food and agri products, Home decor and handicrafts, Auto
components, Engineering products, Electrical & electronics, Transport &
logistics, IT / ITES-BPO / VAS, Travel & hospitality, Healthcare & biotech
along with two special recognition awards on Woman entrepreneur of the year
and SME of the year.

In each of these categories, EY will determine and shortlist top 30
entries from the nominations received. This will be based on the information
obtained from the participants which will be further shared with the
screening jury.

As has kick-started its nationwide campaign for nominations
on a large spread, IndiaMART Leaders of Tomorrow Awards 2011 is ushered into
the first phase of its journey. The registration is open for all the MSMEs in
the country. They can file their nominations at

About is India's largest online B2B marketplace for Small &
Medium Size Businesses, connecting global buyers with suppliers. The company
offers a platform & tools to over 1 million suppliers to generate business
leads from over 5 million buyers, who use the platform to find reliable &
competitive suppliers. The company has over 4000 employees located across 75
offices in the country. Its existing investors include Intel Capital and
Bennett, Coleman & Co. Ltd.

Products & Services offers products that enable small & medium size businesses
generate business leads (online catalogs/store-fronts), establish their
credibility (third party verified trust profile) and use business information
(finance, news, trade shows, tenders) for their business promotion.

For more information, please visit: &

About ET NOW

India's most credible business channel, ET NOW, helps you make money
every day, by providing breaking news that impacts the market, trading
strategies, cutting edge analysis and in-depth interviews. ET NOW is
supported by the unmatched resources and expertise of The Economic Times,
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    Media Contacts:

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    Manager - PR
    T: +(91)-(120)-3997600
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