Marktplatz Mittelstand Integrates .tel Into Online Offerings

MALLORCA, Spain, May 12, 2011 - Today at The European Association of Directory Providers
(EADP) Conference, Telnic Limited (telnic.tel), the registry operator
for the .tel top level domain (TLD), announced that Marktplatz Mittelstand
GmbH & Co. KG (www.marktplatz-mittelstand.de/), the online marketplace
for SMEs and self-employed professionals, will be the first German online
directory publisher to begin providing .tel domains to customers as part of
its subscription packages.

Michael Amtmann, Managing Director of Marktplatz Mittelstand,
said: "Small businesses and the self-employed can now take advantage of the
power of having their own domain as well as the rich services that we provide
in an integrated package. Due to the ever-growing smart phone usage, .tel
domains complement our offer perfectly. Owners of a .tel domain have the
opportunity to present essential information regarding their business,
perfectly customized for smart phone users. The full service offering that we
can provide, for desktop users and smart phone users - means our clients will
gain the best possible opportunity to further grow their customer base."

With over 420,000 customer listings, Marktplatz Mittelstand is
recognized as a leading platform for SMEs and self-employed professionals to
generate new business online. Services include search-optimized pages, simple
set-up of vouchers and integrated customer reviews.

Working with Telnic partner and ICANN-accredited registrar
Key-Systems GmbH (key-systems.tel), Marktplatz Mittelstand will
integrate a .tel domain with every premium-subscription. Additionally, it
will offer those customers with free or business-listings a stand-alone .tel
registration to provide them with an easy way to be found online and enhance
their discoverability through search engines even further.

Ian Bowen-Morris, Chief Marketing Officer at Telnic, said:
"Given the recent research[i] showing that only one in ten users of Facebook
in Germany actively search for goods and services in that environment, it is
still incredibly important for small businesses to engage in marketing in a
cost-effective manner through multiple channels online. Marktplatz
Mittelstand's clear pricing and compelling offers, now with a .tel domain
included, provides an affordable and no-nonsense package that SMEs can trust
will deliver them the best chance of being discovered online."

[i] Research conducted by Mindshare - tinyurl.com/3ckhm2e

Note to Editors:

About Telnic Limited - see about.telnic.tel

Primary Contact - Justin Hayward, Communications Director, Telnic
Limited: justin.tel

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