Europcar Launches 'Privilege' Loyalty Programme

TEDDINGTON, England, May 18, 2011 - Europcar, the UK's leading vehicle hire company, continues to bring
travellers the best rates with the launch of Privilege, its new loyalty
programme. Membership is free, allowing frequent hirers to benefit from
tailor made discounts, including up to 30% off all leisure rentals.

Reflecting its understanding of the time pressures on travellers -
especially independent business travellers - Privilege provides members with
crucial time-saving benefits. It eliminates queuing and paperwork and
guarantees reservations. Plus, as well as saving money on car hire, Privilege
members have access to discounts from other premium services from Europcar
partners, offering loyal customers the ultimate reward scheme.

Travellers simply sign-up online on Europcar's website to earn Privilege
activity points. From the very first hire members are part of the Privilege
Club, receiving guaranteed reservations as well as a 10% discount on leisure
rates and special rates at participating Accor Hotels and access to the Accor
loyalty programme. Privilege Club also offers an express pick-up service for
convenient car hire (www.europcar.com/).

Once members have completed 10 hires in a year they join Privilege
Executive and their benefits increase. These include a 20% discount on
leisure hires, plus free upgrades, subject to availability. For members
booking more than 25 hires per year, membership to Privilege Elite is
offered. This provides a 30% discount on leisure rates, one free weekend hire
per year, free additional driver and more benefits from Accor Hotels, making
it the ultimate reward scheme for business travellers.

Privilege members can view their personal account at any time by logging
on to the Europcar website to check their bookings.

"We know how crucial it is for all travellers - but especially business
travellers - to be able to get on with their journey as quickly and
cost-effectively as possible," explained Ken McCall, managing director,
Europcar UK.

"We have therefore designed Privilege to give them the ultimate
convenience, as well as thank them for their loyalty and the trust they place
in us every day, throughout our worldwide network. Through the 'get more by
hiring more' principle, Privilege offers our customers the best quality
service while systematically thanking them each time they hire with
Europcar."

About Europcar:

Europcar is the leader in car hire services in Europe offering services
including prestige car hire
(www.europcar.co.uk/EBE/module/render/prestige-from-europcar) and
luxury car hire (www.europcar.co.uk/EBE/module/render/luxury-cars).
Present in 150 countries, the company provides customers with access to the
world's largest vehicle rental network through franchise operations and
partnerships. Through Europcar's portfolio of brands, the company and its
franchisees generated more than EUR3 billion in revenue in 2010, including
nearly EUR2 billion in consolidated revenue. With 6,500 employees committed
to delivering customer satisfaction and an average fleet of close to 200,000
vehicles, Europcar is conscious of its corporate social responsibilities.
Winner of the first World Travel Award recognising the World's Leading Green
Transport Solutions Company, Europcar also was honoured with the Award in
2010, the second time it was presented. Europcar is owned by French
investment company, Eurazeo.

    PR Contact:

    Wendy Harrison
    HSL
    Churcham House
    1 Bridgeman Road
    Teddington
    TW11 9AJ
    +44(0)20-8977-9132

www.europcar.co.uk/

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