Europcar Lands Touch-Screen Technology at Heathrow

By Europcar, PRNE
Monday, July 26, 2010

LONDON, July 27, 2010 - Europcar, the European leader in car hire, continues to show
the way in customer experience by adding to its series of innovative
products, such as weDeliver and its recently released iPhone App, with the
introduction of state-of-the-art touch-screen technology at its Heathrow
Terminal 5 station. The touch-screen, which allows customers to plan their
trip, is the first of its kind for any car hire company in Europe or the

From August, travellers arriving at Heathrow T5
( will hit
the ground running thanks to the Microsoft Surface - a 30-inch touch-screen
inbuilt to an interactive table and unique software designed especially by
Europcar to give customers a virtual guide to their location, allowing users
to draw routes - whether around a small town or across continents, using
highly detailed maps provided by search engine, Bing.

Europcar customers will be able to zoom in on locations, flip
between screens and mark out a variety of points of interest, including
hotels and museums, festivals, music venues and theme parks, all of which can
be added to their itinerary.

For customers looking for particular attractions, the
touch-screen also enables users to map out themed routes, whether that be
wine buffs planning a tour of vineyards, or history lovers developing a route
through castles, museums and other historical places. They can then print
their itinerary, or send it direct to their smart phones or PDA using
Bluetooth or wireless.

Danny Higgins, Head of eCommerce at Europcar (, commented: "We are constantly looking for ways
of putting ourselves at the vanguard of the ultimate customer experience and
this is just the start for Europcar embracing this exciting new technology.
We pride ourselves on innovation and look forward to adding the Surface to
our range of cutting edge products and services that all go toward helping
make the customer's journey as enjoyable as possible."

The Surface-tables are being rolled out across Europe as well
as in the UK, and will steadily appear across all of Europcar's locations in
the coming months.

In addition to the Surface, Europcar have also introduced an
iPhone and iPad App*, allowing users to book a car hire ( and any additional equipment in real-time and to
locate their nearest hire station, wherever they are. The App is available
now at .

Notes to editors

* The App is available for the iPhone or iPad. Upon booking, the
confirmation number of the reservation is sent to the customer either by
email or SMS. Customers can also follow, modify or cancel their reservation
using the application. It is possible to hire a vehicle from any Europcar
station in the world and to locate their closest station via GPS using the

About Europcar:

Europcar, is the European leader in passenger car and light utility
vehicle hire. The company serves business and leisure customers throughout
Europe, Africa, the Middle East, Latin America and Asia-Pacific. Excluding
franchise operations, in 2009 Europcar signed 9.5 million rental contracts,
with 7,000 employees and a fleet exceeding 190,000 vehicles. In September
, Europcar and U.S. market leader Enterprise Holdings joined forces in a
strategic commercial alliance to form the world's largest car hire network,
with more than 1.2 million vehicles and 13,000 locations around the world.
Europcar is owned by the French investment company Eurazeo.

Europcar is the European market leader and is also leading in its
environmental approach to car hire. It opened its first "environmental
agency" in Paris in 1999, and in 2008 was the first company in Europe to have
its "Environmental Charter" - which formalises its commitments in favour of
sustainable development — certified by Bureau Veritas.

    PR Contact:
    Tom Lawless
    PR Officer
    Second Floor
    15 Bermondsey Square
    SE1 3UN

PR Contact: Tom Lawless, PR Officer, Second Floor, 15 Bermondsey Square, London, SE1 3UN, +44(0)20-7234-9150

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