European Traffic Information is Available Free on the ViaMichelin Website, the iPhone and the iPad

BOULOGNE, France, July 11, 2011 -

With the summer holidays approaching,
ViaMichelin offers real-time traffic information on numerous
platforms… a good way to stay informed of traffic conditions
on the way!

Following the success of its real-time traffic information
service, (more than 1,100,000 App Store downloads for the
ViaMichelin Trafic France application alone), ViaMichelin has now
developed the service for more countries in Europe
(Germany, Spain, France,
Italy, Netherlands, United
Kingdom and Switzerland), and on different
platforms:

- the href="www.viamichelin.com/">www.ViaMichelin.com
website, via the Traffic tab (before hitting the road);

- the iPhone and the iPad available to download free from the
App Store (whilst on the move).

Available in 5 languages, it enables users with a single click
to view real-time road conditions and anticipate any potential
traffic difficulties more accurately

- closed roads;

- safety features (closures, slow-moving traffic,
etc.);

- unexpected road incidents (accidents, road works,
etc.);

- traffic conditions;

- local and road conditions, updated every 15 minutes;

- display of petrol stations and car parks on each route.

For PC users to access the application
from iTunes :

href="itunes.apple.com/gb/app/michelin-traffic/id319080784?mt=8">
itunes.apple.com/gb/app/michelin-traffic/id319080784?mt=8

From an iPhone, an iPod Touch or
an iPad :

Type « Michelin » in the App Store in order to access
all Michelin applications. Downloads will require an existing
iTunes acoount.

About ViaMichelin

A 100% owned subsidiary of the Michelin Group, ViaMichelin
designs, develops and markets digital products and services to
support the mobility of road users in Europe. Building on a century
of Michelin expertise in the field of travel, this activity,
launched in 2001, addresses both business and the general public.
It offers a comprehensive range of services (hotel booking,
restaurants, traffic information, tourism, etc), accessible through
multiple media: Internet, mobile phones including iPhones,
navigation systems, etc.

In 2010, a new travel channel entirely dedicated to made to
measure travel preparation and based on the contents of the
Michelin Green Guide was added to enrich the travel assistance
website href="www.viamichelin.com/">www.ViaMichelin.com

Press Contact: 3d Communication, Christophe Tuaillon : +33-(0)1-46-05-87-87 - ctuaillon at 3dcommunication.fr. Online press office: www.viamichelin.co.uk