London Revealed as Europe’s Most Exciting City

By Tripadvisor, PRNE
Tuesday, July 5, 2011

LONDON, July 6, 2011 -

Capital Impresses in Olympic
Lead-up but Still Overpriced

TripAdvisor®, the
world’s largest travel site*, today announces the results of its
fourth annual European Cities survey, revealing London as the
continent’s most exciting - yet most expensive - city according to
over 3,500 European travellers*.

European travellers have voted London Europe’s most exciting
city for the second consecutive year, beating Paris and Barcelona
to the top spot. Unfortunately for many tourists, this excitement
comes at a price as London has also been crowned the most
overpriced city in Europe.

Good News for London Transport

With just over 12 months to go until London hosts the Olympic
Games and millions of visitors descend upon the city there’s some
good news for organisers:

  • While it may come as a surprise to many of the city’s
    commuters, London was voted Europe’s easiest city to get
  • London was also named the European city with the second most
    friendly taxi drivers, beaten only by cabbies in Rome
  • London cabbies are clearly not to everyone’s taste though -
    London taxi drivers were also voted the third rudest in Europe
  • After being voted Europe’s dirtiest city in 2009, London has
    quite literally cleaned up its act and successfully disappeared
    from the shortlist for the second year running

“This research is based on traveller perception, so it’s
encouraging for everyone involved in London’s tourism industry
that, despite the concerns around cost, the city is regarded by
European travellers as a vibrant and accessible destination.
Undoubtedly the buzz around next year’s Olympics has contributed to
London being crowned Europe’s most exciting city, and we fully
expect this momentum to continue into 2012 and beyond.” commented
Emma O’Boyle, TripAdvisor spokesperson.

Paris Overrated & Unfriendly

Those on this side of the Channel will pleased to hear London
outranks Paris according to this year’s findings:

  • Paris was voted as having the least-friendly locals in Europe -
    yet London has little to feel smug about coming in second in this
  • Paris was voted Europe’s most overrated city with London in
    second place
  • Paris is also losing its long-held reputation for romance - it
    was pushed into second place by Venice in the most romantic city

Underrated Scotland

It’s good news for Scotland - Edinburgh was voted Europe’s third
most underrated city, tied with Bruges.  Lisbon came first in
the most underrated European city category, with Budapest

Glasgow also fared well in the category - while it didn’t place
in the top three according to all of the European respondents,
British respondents ranked it as the most underrated city by a wide

Boring Birmingham and not so mad

Despite world-class shopping and a regenerated cultural offering
it seems Birmingham is still suffering from a perception problem.
The UK’s second largest city was voted Europe’s most boring city
for the second consecutive year, followed by Brussels.

Manchester came third in the most boring city category, which
will come as a surprise to many who enjoy the city’s thriving music
scene and lively nightlife. Manchester also came third in the least
romantic city category.

TripAdvisor 2011 European Cities
Survey: Results overview

    Category                  First place  Second Place  Third Place

    Most boring               Birmingham   Brussels      Manchester
    Most exciting             London       Barcelona     Paris
    Most romantic             Venice       Paris         Rome
    Least romantic            Birmingham   Berlin        Manchester
    Dirtiest                  Athens       Rome          Istanbul
    Cleanest                  Zurich       Geneva        Stockholm
    Most underrated           Lisbon       Budapest      Edinburgh and Bruges
    Most overrated            Paris        London        Barcelona
    Friendliest locals        Barcelona    Rome          Madrid
    Least friendliest locals  Paris        London        Prague
    Safest                    Stockholm    Geneva        Berlin
    Most overpriced           London       Paris         Oslo
    Difficult to get around   Istanbul     Rome          Athens
    Easy to get around        London       Paris         Barcelona
    Friendliest cab drivers   Rome         London        Barcelona
    Rudest cab drivers        Paris        Rome          London

* Survey was carried out on 3,523 European travellers, including
778 Britons from 17 June to 23 June 2011

About TripAdvisor
TripAdvisor® is the world’s largest travel site, enabling travelers
to plan and have the perfect trip. TripAdvisor offers trusted
advice from real travelers and a wide variety of travel choices and
planning features (including Flights search, TripAdvisor Mobile and
Instant Personalization) with seamless links to booking tools.

TripAdvisor® Media Group, operated by TripAdvisor LLC, attracts
more than 50 million unique monthly visitors* across 18 popular
travel brands**. TripAdvisor-branded sites make up the largest
travel community in the world, with more than 40 million unique
monthly visitors***, 20 million members, and over 45 million
reviews and opinions. The sites operate in 30 countries
worldwide****, including China under TripAdvisor also
operates TripAdvisor for Business, a dedicated division that
provides the tourism industry access to TripAdvisor’s millions of
monthly visitors. The division includes Business Listings, which
allows hoteliers to connect directly to millions of researching
travelers, and Vacation Rentals, which helps property managers and
individual home owners list their properties and showcase hotel

TripAdvisor Media Group websites have been recognized as top
travel resources in 2010 by Condé Nast Traveller, Good
Housekeeping, TIME magazine and Travel + Leisure.

TripAdvisor Media Group generated $486 million in revenue in
2010.  TripAdvisor and the sites comprising the TripAdvisor
Media Group are operating companies of Expedia, Inc. (NASDAQ:

TripAdvisor and the TripAdvisor logo are trademarks or
registered trademarks of TripAdvisor LLC in the U.S. and/or other
countries. Other logos or product and company names mentioned
herein may be the property of their respective owners.

©2011 TripAdvisor LLC. All rights reserved.

* Source: comScore Media Metrix for TripAdvisor Media Group
Sites, Worldwide, May 2011

** In addition to TripAdvisor, The TripAdvisor Media Group of
websites includes: href="">,
href="">,, href="">,
href="">,, href="">, href="">, href="">,

*** Source: comScore Media Metrix for TripAdvisor Sites,
Worldwide, May 2011

**** TripAdvisor sites operate in 30 countries worldwide: href="">,
href="">,,,,,,,, href="">, href="">, href="">, href="">,
href="">,, href="">, href="">, href="">, href="">,
and href="">

For more information please contact Laurel Greatrix,
lgreatrix at, +44(0)777-801-3639

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