Exar Adds 2BePresent as Representative for Eastern Europe
By Exar Corporation, PRNESunday, September 19, 2010
FREMONT, California, September 20, 2010 - Exar Corporation (Nasdaq: EXAR) has completed a distribution agreement
with 2BePresent a leading representative of electronic components in Eastern
Europe. Effective August 1st, 2010, 2BePresent will promote Exar's products
through its locally based sales network in Bulgaria, Hungary, Poland and
Romania.
"2BePresent is a leading East European representative with proven demand
creation expertise," said Paul Stafford, director of global distribution
Sales, Exar. "2BePresent will enable us to more broadly penetrate this
dynamic region and offer augmented local support to our customers."
"The addition of Exar, and its high quality products, is a great addition
to 2BePresent's portfolio and our focused design-in strategy," said Dany
Haikin, founder, 2BePresent. "Exar's communications, interface, storage and
power management components give us new opportunities to offer a total
solution to our customers, as well as make it possible to target a range of
new market segments. We are excited to work with Exar and look forward to
jointly developing new business in this region."
About 2BePresent
2BePresent is NON-stocking rep company representing Electronic Components
Manufacturers in the Middle East and Eastern Europe. Founded in 2006, and
being the only pure rep company with actual offices in Eastern Europe,
2BePresent created an infrastructure and capability to successfully represent
manufacturer's interests in the region and act as manufacturer office in the
country at almost no cost. 2BePresent is working closely with distribution
partners to increase sales and demand creation activity. The moto of the
company is "To be there - To be present."
For more information about 2BePresent, visit: www.2bepresent.com
About Exar
Exar Corporation delivers highly differentiated silicon, software and
subsystem solutions for data communication, storage, consumer and industrial
applications. For nearly 40 years, Exar's comprehensive knowledge of end-user
markets along with the underlying analog, mixed signal and digital technology
has enabled innovative solutions that meet the needs of the evolving
connected world. Exar's product portfolio includes power management and
interface components, communications products, storage optimization
solutions, network security and applied service processors. Exar has
locations worldwide providing real-time customer support to drive rapid
product development. For more information about Exar, visit: www.exar.com.
Greg Kaufman, Marketing Communications of Exar Corporation, +1-510-668-7000
Tags: california, Eastern Europe, Exar Corporation, Fremont, September 20