Family-Friendly UK Takes Top Spots in TripAdvisor Travellers' Choice Family Awards

Edinburgh and London Crowned Among Most Family-Friendly Cities in Europe

LONDON, March 9, 2011 - TripAdvisor(R), the world's largest travel site, today announced the
winners of it's first-ever Travellers' Choice Family awards. In a boost for
UK tourism, Edinburgh and London were named as the second and third most
family-friendly cities in Europe respectively, with Florence taking first
place.

"These awards recognise the most family-friendly cities as decided by
millions of TripAdvisor travellers, and the UK should be proud to claim two
of the European winners," commented Emma O'Boyle, TripAdvisor spokesperson.
"For Edinburgh and London to beat other well-known European family-friendly
destinations proves that, despite not always having the best weather, Britain
truly is a fantastic place for a family holiday."

A recent TripAdvisor survey revealed that over half (53%) of families
intend to spend less on holidays this year, so news that domestic cities are
so family-friendly will certainly be welcome.

The TripAdvisor Travellers' Choice Family award winners were identified
based on the greatest number of recommendations from reviewers who travelled
with family. Top family-friendly hotels were determined by the highest review
ratings from those who travelled with family.

Family fun in Edinburgh

Crowned the most family-friendly city in the UK, Edinburgh, is also the
second most family-friendly city in Europe. As one TripAdvisor traveller
said, "Edinburgh is a wonderful place to travel with children." Its
world-famous Edinburgh Castle, plethora of free museums and frequent
festivals all cater for families. Tour the Royal Yacht Britannia, or visit
the Camera Obscura and World of Illusions for five floors of hands-on
exhibits.

Where to Stay?

The TripAdvisor Travellers' Choice Family award for the most
family-friendly Edinburgh accommodation goes to Fountain Court Apartments EQ2
(www.tripadvisor.co.uk/Hotel_Review-g186525-d559513-Reviews-Fountain_Court_Apartments_EQ_2-Edinburgh_Scotland.html).
The luxury serviced apartments
offer a range of one, two and three bedroom apartments in the heart of the
city. The apartments are ideal homes away from home, with living rooms,
kitchens and all the amenities a family needs. As one TripAdvisor traveller
said, "perfect for families". Rates for the apartments range from GBP103 -
GBP269 per night.

Love for London

The capital, Europe's third most family-friendly city, has well and truly
overcome the perception that it's unsuitable or too expensive for families.
With so many attractions free of charge, including the British Museum, the
Imperial War Museum , the Tate Britain, Tate Modern, the parks, the commons
and more, London is both affordable and child-friendly. Other family
attractions include the London Eye, Tower of London, London Dungeons and
royal palaces.

Where to stay?

The TripAdvisor Travellers' Choice Family award for the most
family-friendly London hotel is Base2stay Kensington. Well-located for London
sightseeing, the hotel is just outside Earl's Court tube station and offers a
variety of rooms, from singles to three bedroom suites. Some even include
luxury bunk beds, perfect for kids. Each room comes equipped with a
mini-kitchen, meaning families can save on meal costs .

As one TripAdvisor traveller said, "A quiet, clean place with all the
amenities families need." Rates for the hotel range from GBP103-GBP196 per
night.

The top ten Family-Friendly European Cities

According to TripAdvisor travellers, these are Europe's most
family-friendly cities

1. Florence, Italy (
www.tripadvisor.co.uk/Search?q=florence&geo=186525&returnTo=http%253A__2F____2F__www__2E__tripadvisor__2E__co__2E__uk__2F__Hotel__5F__Review__2D__g186525__2D__d559513__2D__Reviews__2D__Fountain__5F__Court__5F__Apartments__5F__EQ__5F__2__2D__Edinburg)
(best family hotel: Hotel Davanzati)

2. Edinburgh, Scotland (
www.tripadvisor.co.uk/Search?q=edinburgh&geo=187895&returnTo=http%253A__2F____2F__www__2E__tripadvisor__2E__co__2E__uk__2F__Hotel__5F__Review__2D__g187895__2D__d296175__2D__Reviews__2D__Hotel__5F__Davanzati__2D__Florence__5F__Tuscany__2E__html)
(best family hotel: Fountain Court Apartments EQ2)

3. London, England (
www.tripadvisor.co.uk/Tourism-g186338-London_England-Vacations.html)
(best family hotel: base2stay Kensington)

4. Berlin, Germany (
www.tripadvisor.co.uk/Tourism-g187323-Berlin-Vacations.html)
(best family hotel: Berlin Marriott Hotel)

5. Barcelona, Spain (
www.tripadvisor.co.uk/Tourism-g187497-Barcelona_Catalonia-Vacations.html)
(best family hotel: Hotel 1898)

6. Rome, Italy (
www.tripadvisor.co.uk/Tourism-g187791-Rome_Lazio-Vacations.html)
(best family hotel: Hotel Alimandi Vaticano)

7. Vienna, Austria (
www.tripadvisor.co.uk/Tourism-g190454-Vienna-Vacations.html)
(best family hotel: K+K Hotel Maria Theresia)

8. Paris, France (
www.tripadvisor.co.uk/Tourism-g187147-Paris_Ile_de_France-Vacations.html)
(best family friendly: Hotel Residence Foch)

9. Budapest, Hungary (
www.tripadvisor.co.uk/Tourism-g274887-Budapest-Vacations.html)
(best family hotel: Mamaison Residence Izabella Budapest)

10. Istanbul, Turkey (
www.tripadvisor.co.uk/Tourism-g293974-Istanbul-Vacations.html)
best family hotel: Sirkeci Konak Hotel)

(Due to the length of these URLs, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)

For the complete 2011 Travellers' Choice Family lost, go to
www.tripadvisor.co.uk/TCfamily .

About TripAdvisor

TripAdvisor(R) is the world's largest travel site, enabling travellers to
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* Source: comScore Media Metrix for TripAdvisor Media Group Sites,
Worldwide, August 2010

** In addition to TripAdvisor, The TripAdvisor Media Group of websites
includes: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.everytrail.com,
www.familyvacationcritic.com, www.flipkey.com,
www.holidaylettings.co.uk, www.holidaywatchdog.com,
www.independenttraveler.com, www.onetime.com,
www.seatguru.com, www.sniqueaway.com,
www.smartertravel.com, www.travel-library.com,
www.travelpod.com, www.virtualtourist.com and
www.kuxun.cn.

*** Source: comScore Media Metrix for TripAdvisor Sites, Worldwide,
August 2010

**** TripAdvisor sites operate in 27 countries worldwide:
www.tripadvisor.com, www.tripadvisor.co.uk,
www.tripadvisor.ca, www.tripadvisor.it,
www.tripadvisor.es, www.tripadvisor.de,
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nl.tripadvisor.com, www.tripadvisor.com.br,
www.tripadvisor.com.tr, www.tripadvisor.dk,
www.tripadvisor.com.mx, www.tripadvisor.ie,
www.tripadvisor.com.au, www.tripadvisor.com.sg,
www.tripadvisor.co.kr, no.tripadvisor.com,
pl.tripadvisor.com, th.tripadvisor.com,
www.tripadvisor.ru, www.tripadvisor.com.gr/
, www.tripadvisor.co.id and www.tripadvisor.com.ar.

Contact: Laurel Greatrix, Office: +44(0)203-194-2150,
lgreatrix@tripadvisor.com

Contact: Laurel Greatrix, Office: +44(0)203-194-2150, lgreatrix at tripadvisor.com