Qatar Joins Tall Building Trend With a Focus on Sustainability and Culture

DUBAI, UAE, March 9, 2011 - Over 150 key decision makers from the construction sector
gathered to discuss tall building projects at the Tall Building India summit
last month with a view to share state-of-the-art structural engineering, the
role of constructing vertically, planning for a rapidly expanding population,
sustainable solutions and best-practice project management strategies.
Director of Broadway Malyan and member of the Editorial Board at the Council
of Tall Buildings and Urban Habitat (CTBUH), Jason Pomeroy, discussed
creating vertical neighbourhoods by fostering communities within tall
buildings.

Developers have now shifted their focus to the Middle East.
According to the CTBUH, one quarter of the world's future tallest building
projects will be based within the Middle East region, specifically Qatar,
Saudi Arabia, Dubai and Abu Dhabi. In partnership with the Middle East
Facilities Management Association (MEFMA), International Quality &
Productivity Centre - an international research firm and the organiser of
previous tall building events in this series will be repeating its meeting in
Qatar to bring together stakeholders within local and international tall
building project case studies.

With 800 tower projects expected to be completed over the
next decade, Qatari rulers and developers feel it is important to retain a
sense of cultural identity and heritage. This can be achieved by developing
projects with a sense of community, based on modern urban living concepts
where traditional Arabic architecture is combined with sophisticated
technologies that enable a sustainable outcome. There is also a strong
commitment to providing facilities which offer a higher quality lifestyle.

Regulatory bodies, developers, architecture firms, consultants
and associations are coming together to discuss dynamic sustainable,
cultural, structural, architectural and financial trends related to designing
and constructing iconic vertical structures that shape the Middle Eastern
skyline.

The Tall Buildings Middle East summit will take place between
19 - 22 June at the Oryx Rotana in Doha and confirmed speakers include Tameer
Holding, Nakheel, Aedas, Gensler and Woods Bagot. A full line-up of attending
experts and senior speakers plus the agenda are available at
www.tallbuildingsme.com

About International Quality and Productivity Centre (IQPC)
Middle East:

For over thirty years, IQPC has helped the world's leading
corporations solve their business challenges through the sharing of practical
industry solutions and global best practice. In the process, the company has
built a formidable reputation for quality and value. During this time, the
Middle East's most progressive companies have benefited from IQPC's
unrivalled global reach, which has connected international expertise with
regional and local leaders. For more information, visit www.iqpc.ae

    For more information, please contact

    Chichi Osuagwu
    Marketing Manager
    International Quality and Productivity Centre Middle East
    T: +971-4-364-2975
    F: +971-4-363-1938
    enquiry@iqpc.ae

Chichi Osuagwu, Marketing Manager, International Quality and Productivity Centre Middle East, T: +971-4-364-2975, F: +971-4-363-1938, enquiry at iqpc.ae