Fast-Growing WinBuyer 2.0 Awarded Prestigious "Best Product at eCommerce Expo"

PHOENIX, October 19, 2011 -

Judges impressed by WinBuyer 2.0’s ability to help online retailers boost online sales and AOV by giving online shoppers the information they need to complete their purchasing decisions.

WinBuyer (www.winbuyer.com) announced today that its flagship product, WinBuyer 2.0, was a recipient of a 2011 eCommerce Awards for Excellence. A panel of judges with expertise in ecommerce solutions and strategies awarded the WinBuyer 2.0 platform its prestigious Best Product at eCommerce Expo Award.

Now in their third year, the eCommerce Awards for Excellence are presented in conjunction with the Interactive Media Retail Group (IMRG), the leading global e-retailing association, and recognize and celebrate companies that are driving the ecommerce industry forward. The Best Product at eCommerce Expo Award received by WinBuyer demands a clear market strategy and demonstrations of tangible benefits - criteria that WinBuyer 2.0 was easily able to meet.

WinBuyer 2.0, an end-to-end solution for achieving sustainable revenue growth, is experiencing rapid adoption by online retailers, and growing by over 30% per quarter. Currently, over 400 online retailers worldwide use WinBuyer 2.0, reaching more than 100 million shoppers per month. Online retailers use the solution to:

• Stop visitors from leaving their site to compare prices by providing the information shoppers need to make a decision right on their product pages.
• Display the most relevant comparison-shopping information for each shopper using business rules that reflect retailer’s merchandising strategy.
• Assess their merchandizing strategy and optimize conversion to sales via ROI dashboards and incremental revenue reports.

“We’re honored that eCommerce Expos chose to recognize WinBuyer 2.0. Our customers are measuring tangible benefits in terms of conversion-to-sale and AOV lifts. Some are reporting over 20% lift,” explained Miki Balin, CEO of WinBuyer. “The eCommerce Expo judges were looking for concrete solutions to real retailer challenges, and that’s what WinBuyer 2.0 is about.”

The proof is in the numbers: Online retailers that implement WinBuyer 2.0 see an increase in conversions-to-sales by up to 20%, a 2-5% boost in AOV, and increased time on page.

For more information about the 2011 eCommerce Awards for Excellent winners, please visit: www.ecommerceexpo.co.uk/Content/eCommerce-Award-Winners/11/

For WinBuyer 2.0 case studies, please visit www1.winbuyer.com/success-stories/case-studies.

About WinBuyer

WinBuyer 2.0 helps online retailers prove the value of their offerings, while simultaneously satisfying the consumer’s need for timely and accurate product-comparison information. Additionally, WinBuyer 2.0 delivers market insight that retailers need to assess and optimize their ongoing merchandising strategies, as well as measure the ROI of their WinBuyer 2.0 implementations. Retailers that use WinBuyer 2.0 consistently realize significant increases in conversion to sales, average order value and time spend on page. The company has offices in Phoenix, Arizona and Tel Aviv, Israel. For additional information about WinBuyer, please contact press@winbuyer.com or visit the WinBuyer website www.winbuyer.com.

Amit Swet of WinBuyer, +97236396233, ext. 235.