FEMSA Grows Operating Income 9.8% in 1Q10

MONTERREY, Mexico, April 26, 2010 - Fomento Economico Mexicano, S.A.B. de C.V. ("FEMSA") (NYSE: FMX)
announced today its operational and financial results for the first quarter.

First Quarter 2010 Highlights:

    - Consolidated total revenues and income from operations grew 6.2% and
      9.8%, respectively, compared to the first quarter 2009, in spite of a
      challenging economic environment.
    - Coca-Cola FEMSA total revenues and income from operations increased
      4.7% and 6.4%, respectively. Double-digit income from operations growth
      in Latincentro and Mercosur divisions drove these results.
    - FEMSA Cerveza income from operations increased 12.7%. Top-line growth
      mainly due to higher price per hectoliter in Mexico and strong volume
      growth in Brazil, combined with lower cost pressures, resulted in an
      operating margin expansion of 70 basis points.
    - FEMSA Comercio continued its pace of strong growth and margin
      expansion. Income from operations increased 28.7%, resulting in an
      operating margin expansion of 50 basis points.

Jose Antonio Fernandez, Chairman and CEO of FEMSA, commented: "The first
quarter of 2010 demonstrated once again the strength of our diversified
platform. While beverage consumers in Mexico were pressured by prevailing
macroeconomic challenges, compounded by incremental taxes and affected by
cold weather, we saw very solid numbers come out of our South American
operations. While comparable sales growth was negative in FEMSA Comercio's
northern border Mexican markets, we saw healthy trends in the center and
south. And so, today we are able to report a solid set of numbers, with
meaningful growth in operating income as well as margin expansion at every
one of our businesses.

"In addition to that, today we are well on our way to closing the
strategic Heineken transaction. Heineken shareholders have already voted in
favor of the operation, most relevant regulators have signaled the green
light as well, and later today we expect the shareholders of FEMSA to approve
the transaction. And so, we are almost at the starting point of a new stage
for our company, one that fills us with optimism and enthusiasm. We stand
ready and energized to continue driving FEMSA along a path of long-term
growth and value creation. And we hope you come along for the ride."

To obtain the full text of this earnings release, please visit our
Investor Relations website at www.femsa.com/investor under the
Financial Reports section.

This report may contain certain forward-looking statements concerning our
future performance that should be considered as good faith estimates made by
us. These forward-looking statements reflect management's expectations and
are based upon currently available data. Actual results are subject to future
events and uncertainties, which could materially impact our actual
performance.

FEMSA is the leading beverage company in Latin America. It controls an
integrated beverage platform that comprises Coca-Cola FEMSA, the largest
Coca-Cola bottler in the region; FEMSA Cerveza, one of the leading brewers in
Mexico, with presence in Brazil, and an important beer exporter to the United
States and other countries; and Oxxo, the largest and fastest growing
convenience store chain in Mexico with over 7,400 stores.

Investor Contact: +52-818-328-6167, investor at femsa.com.mx, Media Contact: +52-818-328-6046, comunicacion at femsa.com