FEMSA Schedules Conference Call to Discuss Second Quarter 2011 Financial Results

MONTERREY, Mexico, July 8, 2011 -

Fomento Economico Mexicano, S.A.B. de C.V. (”FEMSA”) (NYSE: FMX;
BMV: FEMSAUBD) is pleased to invite you to participate in its
Second Quarter 2011 Conference Call that will be held on:

Friday, July 22, 2011
11:00 AM Eastern Time
(10:00 AM Mexico City Time)

Javier Astaburuaga, Chief Financial Officer of FEMSA, will host
the call and discuss FEMSA’s 2nd quarter 2011 financial results,
followed by a question and answer session. The quarterly results
will be released on July 22 before the markets open.

To participate in the conference call please dial
Toll Free US: (800) 261-3417
International: (617) 614-3673

Conference ID: 87907812

The conference call will be webcast live through streaming
audio. For details please visit href="www.femsa.com/investor">www.femsa.com/investor

If you are unable to participate live, the conference call
replay will be available on href="ir.femsa.com/results.cfm">ir.femsa.com/results.cfm

FEMSA is a leading company that participates in the
non-alcoholic beverage industry through Coca-Cola FEMSA, the
largest independent bottler of Coca-Cola products in the world in
terms of sales volume; in the retail industry through FEMSA
Comercio, operating the largest and fastest-growing chain of
convenience stores in Latin America, and in the beer industry,
through its ownership of the second largest equity stake in
Heineken, one of the world’s leading brewers with operations in
over 70 countries.

Contact Media comunicacion@femsa.com IR Contact
investor@femsa.com.mx +52-81-8328-6167

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