Sky TV Goes Online and Mobile for all 10 Million Customers

LONDON, July 8, 2011 -

- Sky Go Brings
Together Online and Mobile TV in a Single, Simple Service, Free to
Sky TV Customers

From next month, all Sky TV customers will have the opportunity
to watch Sky channels and programmes on PCs, laptops, mobiles and
tablets at no extra charge.

Available free to all Sky TV customers, Sky Go will
provide flexible access to Sky content across multiple devices
including the iPhone, iPad, PC and Mac.  Launching on July
6^th, it brings together two existing services: Sky
Player, Sky’s online TV service, and Sky Mobile TV, the UK’s
largest mobile TV service, with these services rebranded as href="www.sky.com/shop/tv/sky-go/">Sky Go.

Offering even more value from the Sky subscription, this will
allow customers to watch live linear channels in line with their
subscription while on the move in the UK and Ireland.

Sky Go will give customers yet more control and choice
over how, when and where they enjoy Sky.  Each Sky home will
be entitled to register up to two devices, through which they can
enjoy access to live channels and selected on-demand content.

On mobile and tablet devices, customers will be able to access
all five Sky Sports channels, href="www.sky.com/shop/tv/standalone-channels/espn/">ESPN
and Sky News, with further channels to be added over time.

On laptops and computers customers will be able to access more
than 30 live channels, including all five Sky Sports channels, Sky
Movies, Sky News, Sky 1, Sky Atlantic, Sky Arts, MTV, Disney,
G.O.L.D, Nickelodeon, NatGeo, History, Eden and ESPN, supported by
an extensive library of on-demand content.

Sky Go will be available from August to non-Sky TV
customers, with monthly subscriptions priced from £15-£40. Sky will
also remain available on Xbox and Fetch TV, but will rebrand simply
as Sky (currently Sky Player).

In time, Sky Go will be supported by Sky’s acquisition earlier
this year of The Cloud, a leading public Wi-Fi network that offers
wireless access in over 4,500 public locations, across coffee
shops, hotels, restaurants, public transport hubs and other public
spaces.  Out-of-home Wi-Fi will support a higher quality
experience for online services including Sky Go and other high
bandwidth services and applications.  Fuller details on the
roll out of network, including timings, will be announced in due
course.

Stephen van Rooyen, Deputy MD of Sky‘s Customer
Group, comments:

“The explosion of smartphones and tablets demonstrates
the increasing consumer demand for accessing entertainment and
communicating on the move.   We have already responded to
this by offering a range of services, including live TV, across
many new innovative platforms and devices, like laptops and
iPhones.  

“Clearly the consumer appetite is there, and
it‘s growing.  In responding to that, and to
create even more value, choice and flexibility for our customers,
we are now going to offer online and mobile access to Sky content
at no extra charge. The future support of a nationwide Wi-Fi
network will help us supercharge that experience further
still.“

About Sky

Sky entertains and excites more than 10.1 million homes through
the most comprehensive multichannel, multi-platform television
service in the UK and Ireland. Sky has been the UK’s
fastest-growing href="www.sky.com/shop/broadband-talk/">broadband and home
phone provider for the last four years. Sky also works with
dozens of other broadcasters on the satellite platform, online and
on mobile. Sky is now leading the UK into the age of high
definition television with Sky+ HD and has launched Europe’s first
3DTV channel, Sky 3D, as well as Sky Anytime+, its internet
delivered video on demand service.

For more information:

Matt Beake
Corporate Communications Manager, BSkyB
+44(0)207-805-8829
matt.beake@bskyb.com

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