Ferrari and Puma Announce Long-Term Partnership Extension

By Puma Ag And Ferrari, PRNE
Tuesday, June 7, 2011

MARANELLO, Italy, June 8, 2011 -

Ferrari and PUMA today announced a long-term extension to
their partnership. PUMA, the global sport-lifestyle brand will continue to be
the official licensing partner for Ferrari branded products and the official
supplier of team and race wear for Scuderia Ferrari. On the back of highly
successful six year collaboration, this new agreement will see the two
companies work together for a further long term period.

(Photo: )

Through this extended partnership, PUMA will continue to
develop Ferrari licensed footwear, apparel and accessories for global sales
and distribution. As the Formula One race calendar is expanding into new
markets, the global reputation and profile of the sport continues to grow,
resulting in a projected increase in the sales performance of Ferrari
licensed product worldwide. The partnership has become one of the most
commercially valuable licensing relationships for both Puma and Ferrari, and
the two companies have strengthened their relationship by developing a
complete new collection which will be presented at the end of this year.

PUMA is the sport-lifestyle brand with the longest heritage in
motorsport, and its development of fire retardant technology has
revolutionized driver racewear by dramatically reducing weight while
maintaining the optimal performance of safety and comfort. PUMA will continue
to supply Scuderia Ferrari with the latest technological innovations in team
and racewear, enabling Fernando Alonso and Felipe Massa to compete for the
coveted Drivers' and Constructors' Championships in one of the lightest and
safest race suits in Formula One.

Luca di Montezemolo, Chairman of Ferrari S.p.A., said: "We
have enjoyed a very successful relationship with PUMA over the past six
years, and we are very happy that this will continue long term. Their
commitment to product design, development and racewear technology is
unrivalled in the industry, and they continue to impress us on all counts.
Clearly licensed apparel and footwear is a key business area for us, and it
could not be in better hands. We look forward to continue working with PUMA
for many years to come."

Jochen Zeitz, Chairman and CEO of PUMA AG, said: "We are
delighted to continue and deepen our partnership with Ferrari. To extend a
relationship with the most prestigious brand in the automotive industry and
the most popular and successful team in Formula One is of great benefit to us
both commercially and reputationally. The Ferrari licensed product
development we have undertaken so far has been very successful, and the plans
we have for the coming years are equally exciting. They are an ideal
motorsport partner for us in every respect."


PUMA is one of the world's leading sport lifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to working in
ways that contribute to the world by supporting Creativity, SAFE
Sustainability and Peace, and by staying true to the principles of being
Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA
starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle
labels include categories such as Football, Running, Motorsports, Golf and
Sailing. Sport Fashion features collaborations with renowned designer labels
such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group
owns the brands PUMA and Tretorn. The company, which was founded in 1948,
distributes its products in more than 120 countries, employs more than 9,000
people worldwide and has headquarters in Herzogenaurach/Germany, Boston,
London and Hong Kong. For more information, please visit




International Media Contacts: Tim Stedman, International PR, PUMA, +49-151-1474-3148, tim.stedman at . Sara Gottman, International PR, PUMA, Office +1-617-488-2914 Mobile +1-978-996-4441, sara.gottman at .

will not be displayed