Mood Media Multi-tasks for ECCO WorldwideBy Mood Media Corporation, PRNE
Tuesday, June 7, 2011
LONDON, June 8, 2011 -
- ECCO Stores Across the World to be Provided With New In-store Audio and
Visual Solutions by Mood Media Corporation
Shoe retailer ECCO is adding enhanced, state-of-the-art visuals to its
current in-store solutions, provided by Mood Media Corporation (TSX:MM/ LSE
AIM:MM), to entice its customers with a multi-sensory shopping experience.
Mood Media, a leading in-store media specialist, is set to provide
individually tailored audio and visual solutions to over 300 of its stores
worldwide using its unique TeamCo software.
Mood Media already provides ECCO stores with a customised in-store music
channel which plays a classy mix of chilled lounge tracks, to relax customers
and entice them to stay for longer.
After seeing the visual solutions Mood Media currently provides to its
other clients, including Virgin Megastore and Yves Roches, ECCO has asked
Mood Media to add new in-store visuals to its stores. This will form a fully
integrated in-store media system called 'ECCO Media.'
Mood Media's cutting edge TeamCo software platform will ensure that all
of the in-store audio and visuals can be scheduled, managed and broadcast
from one place, allowing ECCO to have full control over the system.
ECCO will be provided with LCD screens broadcasting eye-catching content
tailored to the brand's customer demographic. As well as showcasing the
store's latest product ranges, Mood Media's creative team will establish
creative new content ideas to promote its products that reflect the ECCO
brand. This replaces ECCO's former in-store TV channel, which did not update
in line with brand promotions.
Lorne Abony, CEO and Chairman of Mood Media Corporation, said: 'Working
with an established brand like ECCO across our worldwide network is an
incredibly exciting opportunity for us.
'Developing our client relationships and adding additional media services
to our customer's in-store network is of the utmost importance to our client
Peter Hansen Guldbrandt, Global Concept Manager at ECCO, said: 'We were
extremely impressed with the audio services previously provided by Mood Media
and it was therefore a natural decision to ask them to install our new visual
'We hope that being able to combine two types of in-store media will be a
fantastic way of enhancing the ECCO brand even further.'
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media specialist
that uses a mix of music, visual and scent media to help its clients
communicate with consumers with a view to driving incremental sales at the
Operating its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000 commercial
locations in over 40 countries throughout North America, Europe, Asia and
Through its subsidiaries Mood Media, Muzak, Touch and Mood Entertainment,
Mood Media Corporation's products and services reach 150 million people every
day in a broad client base including more than 850 U.S. and international
brands in diverse market sectors that include: retail, from fashion to
financial services; hospitality, from hotels to health spas; and food retail,
including restaurants, bars, quick-serve and fast casual dining.
For 48 years, it has been ECCO's aim to produce high-quality, casual
comfort shoes with optimum fit.
We are a medium-sized family business, proud of our heritage and with a
strong platform because our products are relevant in today's world. Our
customers look for quality, reliability and stylish comfort and they get all
this from ECCO.
With more than 17,000 employees from over 50 countries, ECCO is a genuine
multinational business and reflects a mix of nationalities, cultures,
languages and backgrounds. ECCO believes that in order to deliver perfect
quality we must control every part of our business. For this reason, it is
ECCO designers who develop our collection, ECCO tanneries which produce the
leather for our shoes and ECCO shoe factories that make the shoes which are
sold in ECCO stores around the world.
For further information:
on Mood Media Corporation visit www.moodmedia.com or contact:
Jeremy Jacobs Fleishman Hillard Inc. (New York) +1-212-453-2498 firstname.lastname@example.org Alan O'Sullivan Fleishman-Hillard (London) +44-20-7395-7017 email@example.com For more information about ECCO, please contact: Peter Hansen Guldbrandt Global Concept Manager Tel: +45-7491-1331
Tags: June 8, London, Mood Media Corporation, United Kingdom