Fi Asia 2011 Exceed All Expectations

By Ubm Live, PRNE
Tuesday, October 18, 2011

BANGKOK, October 19, 2011 -

- Attendance has grown by 45.5% in last two years

For its 7th edition in Bangkok, Food ingredients Asia 2011 attracted over 9,000 visitors and generated approximately THB 1 billion in business for exhibitors. The event was held on 21 - 23 September at Queen Sirikit National Convention Centre in the heart of the Thai capital.

Mr. M. Gandhi, Managing Director UBM Asia (Thailand), the event organiser, noted that the exhibition hosted more than 489 companies from over 34 countries. “This was the biggest event since the show began and we are delighted with the results. On behalf of everyone who has helped bring Fi Asia the success it enjoys today, we extend our grateful thanks,” Mr. Gandhi said.

Fi Asia 2011 showcased ingredients innovation from regional and international food ingredients manufacturers. By bringing the value chain together, the show has provided important networking opportunities and facilitated exchange of knowledge within the industry. “Fi Asia is a must-do event and an important part of our growth strategy in the regional food business line under the NutriLife brand,” said Mr. Jorgen Lundgaard, Regional Sales Director, Jebsen & Jessen. “We have already booked a booth at the Fi Asia 2012 in Jakarta, where JJ Indonesia will be exhibiting on behalf of our regional food business line, and a booth at Fi Asia 2013, when the show will return to Bangkok,” he added.

The 2011 event was supported by the Food Science & Technology Association of Thailand, the National Food Institute, the Food Industry Club, the Federation of Thai Industries and the Food Processing & Packaging Association, which had its own special pavilion at the show.


Mr. Prapat Vanapitaksa, the Deputy Permanent Secretary of Thailand’s Ministry of Industry, who opened the exhibition, noted that the food industry has played a very important role in building the Thai economy. “We have implemented a 20-year plan which will include upgrading industry clusters, expanding manufacturing network opportunities abroad and enhancing support for integrated management in Thailand,” he said. “The plan will also enhance co-operation within the ASEAN community for a sustainable manufacturing system by 2050.”

Dr. Petch Chinabutr, President of the National Food Institute, who, together with UBM, organised the seminar: ‘The Impact of AEC 2015 on the ASEAN Food Industry’, said that the seminar would help to increase recognition for Thailand’s growing food industry. The seminar featured speakers from Thailand and the region, and was part of a special conference programme that included presentations by the Food Science & Technology Association (FoSTAT) and the Federation of Institutes of Food Science & Technology, (FIFSTA).

The organiser and official partners have expressed their warm appreciation to all visitors and exhibitors for making the 2011 show a great success.

Fi Asia 2012 will be held in Jakarta, Indonesia on 3-5 October. Fi Asia will return to Bangkok on 11 - 13 September 2013.

For more information:

About the organiser

UBM Live is a division of UBM plc., which is headquartered in London, UK. The office in the Netherlands is the organiser of the world leading Fi, Hi, CPhI and ICSE series of pharmaceutical and food ingredient trade shows. The Dutch office also publishes International Food Ingredients (IFI) magazine, organises related conference activities and has a rapidly growing online business.

UBM Live, Ms. Rotem Zur Klapwijk, T: +31-(0)20-40-99-560, F: +31-(0)20-36-32-616, Rotem.ZurKlapwijk at; UBM Asia (Thailand), Ms. Janya Positvinyu, T: +66-2-642-6911, F: +66-2-642-6919/20, Janya.P at

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