Free Internet Could Save Business Hotel Guests Over £1.4Billion a YearBy Best Western, PRNE
Monday, June 13, 2011
YORK, England, June 14, 2011 -
- Average British Hotel Internet Cost is Now £13.50
BRITAIN’S biggest independent group of
href="www.bestwestern.co.uk/">hotels has launched a
national campaign encouraging free Internet for everyone, after
revealing it could save British businesses a massive £1.4billion a
year in charges.
Best Western offers free Internet to all guests staying at any
of over 270 hotels across Great Britain - saving them more than
£28million annually and now wants others to do exactly the same to
help the British economy.
After studying the latest figures released by acclaimed industry
market research organisation BDRC, Best Western believes that if
all major hotel groups offered free Internet it could save
businesses an incredible £1,431,000,000 in the UK every year.
The astonishing figure is based on BDRC statistics which show
there were 106 million room nights for business travellers in the
UK during 2010, with an average hotel Internet charge of £13.50 per
The average frequent business customer stays away at UK hotels
11 times per year. According to the same BDRC statistics, meaning
an average saving to each business person of £197.89 per year.
Now Best Western have launched an online campaign to add further
weight to their cause ( href="www.bestwestern.co.uk/freeinternet">www.bestwestern.co.uk/freeInternet)
where they are inviting others to sign up in support of free
Internet for everyone.
Tim Wade, Head of Marketing at Best Western, said: “At Best
Western we already offer free Internet as standard for all our
guests. Based on the average cost of £13.50 for per-visit use of
hotel Internet during hotels stays, we calculate we are saving each
guest almost £200 and overall our guests are saving a substantial
£28 million every year.
“Imagine if this was standard across the entire UK hotel
industry. It would add up to a huge saving for businesses that
routinely have to pay anything up to £18 every time one of their
executives stays at hotel and needs to access the Internet for
“Not only would free Internet encourage more hotel overnight
stays thus boosting the hotel industry in the UK, but it will also
save businesses a phenomenal £1.4 billion every year.
“We are hugely committed to this. We are hoping our lead, and
the success we have seen by introducing free Internet across our
entire portfolio of hotels, can be replicated in hotel groups up
and down the nation. It would be a massive boost for the
hospitality industry and for UK business in general.”
What’s more with over 4,200 Best Western hotels worldwide all
offering free Internet keeping in touch will no longer have a sting
in the tail.
Tim Sander, Research Director at BDRC Continental and editing
author of the annual British Hotel Guest Survey added; “The
importance of the Internet offering in hotels has surged in recent
years. For business travellers it has developed into a hygiene
factor with guests stating that the provision of the Internet is
important when choosing a hotel.
“But how much is the consumer prepared to pay for Internet? £5
seems to be a threshold in the business market at the moment but
even at this price point the odds of buying or not are fairly
balanced which implies that they would prefer to get it for free.
Hotels still try to squeeze revenue for the Internet out of guests
but this could have some very damaging consequences, as for around
half of all business travellers free Internet is more important
than staying with their 1st choice brand, assuming location and
cost factors are satisfied. It appears to be an opinion changing
product attribute and clearly gives a competitive edge. That some
brands have actually retracted their free Internet recently and
started charging for it seems crazy.”
Best Western is Britain’s largest group of independently owned
hotels. Each of its 270 hotels are packed with personality from
castles to manor houses ranging from the top of Scotland to the
bottom of Cornwall.
For more information and to sign the petition please visit
and find us on Facebook and Twitter at href="www.facebook.com/#!/BestWesternGB">www.facebook.com/#!/BestWesternGB
Notes to Editors
Best Western is the largest group of independently owned and
managed hotels in the UK and worldwide, offering business
accommodation, href="www.bestwestern.co.uk/Breaks/">weekend breaks and
short breaks to suit
all tastes. Member hotels maintain their independence, charm and
personality, while benefiting from being part of the Best Western
brand. Hotels benefit from sales and marketing activity available
to them by joining with like-minded independent hoteliers.
For more information and interviews please speak to the Best
Western team at Brazen PR, Claire, Natalie, Emma and Gary on T:
+44(0)161-923-4994 or E: href="mailto:email@example.com">firstname.lastname@example.org
Tags: Best Western, England, June 14, United Kingdom, York