Emailvision Finalises the Acquisition of smartFOCUS Group PLC

LONDON, June 14, 2011 -

- Acquisition Brings Together Leaders in
Relationship Marketing and Customer Intelligence

Emailvision is pleased to announce it has completed the
acquisition of smartFOCUS Group PLC, a leading provider of
multi-channel marketing and customer intelligence software. The
acquisition strengthens Emailvision’s position as the worldwide
leader of on-demand software for email, mobile and social campaign
management.

As online marketers increasingly move from a ‘one size fits all’
approach to more personalised relationship marketing, the customer
intelligence product from smartFOCUS enables them to execute
targeted marketing campaigns with significantly higher response
rates.

Nick Heys, Chief Executive Officer of Emailvision, said, “Both
Emailvision and smartFOCUS have a mission to help marketers build
more profitable relationships with their customers. The combined
global operations, talent, and products open up new marketing
opportunities for all of our clients. Our clients will now have the
best of both worlds by bringing together campaign management
software for email, mobile and social marketing with powerful
customer intelligence from smartFOCUS.”

Chris Gater, Chairman of the Board for smartFOCUS said, “Having
built smartFOCUS into one of the world’s leading customer
intelligence software companies, the board of directors and I
unanimously approved the offer from Emailvision because it
represents great value to shareholders and a great future for the
company. We believe that Emailvision has the right vision, global
operations, and team needed to take smartFOCUS to the next
level.”

The combined organisation now includes 600 employees who are
fully dedicated to providing best-in-class solutions for
relationship marketing. Emailvision will retain smartFOCUS office
locations in the US, UK, Netherlands, and France. As part of
Emailvision’s global expansion plan, the Emailvision headquarters
will also relocate from Paris, France to London, United
Kingdom.

About Emailvision

Emailvision is the international leader in software as a service
(SaaS) for email, mobile and social media marketing. The
Emailvision mission is to provide excellence in software and
services for online relationship marketing. With offices and client
service teams in 19 countries, Emailvision delivers 5 billion
messages per month on behalf of 4,000 clients worldwide. This
unprecedented quality of service is driven by 12 years of research
and development and by Emailvision’s 600 passionate employees. The
company is privately owned by Francisco Partners.

href="www.emailvision.co.uk">www.emailvision.co.uk

About smartFOCUS

smartFOCUS is a leading international provider of multi-channel
marketing and analytics software. smartFOCUS marketing solutions
integrate data to deliver powerful analysis and customer insight;
enabling communication across the entire marketing operation. More
than 750 companies worldwide rely on smartFOCUS to inspire
customers, improve results, and transform marketing
performance.

For further information:
Sam Kane / Joseph Thomas
Brands2Life
+44(0)207-592-1200
emailvision@brands2life.com

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