F+W Media Selects iPublishCentral to Support its Viral Marketing Efforts

NEW YORK - F+W Media’s long-term partnership with Publishing Technology paves the way for the adoption of iPublishCentral solution

F+W Media, a leading provider of high quality content in multiple formats, has selected iPublishCentral, a self-service e-content platform, to empower its e-publishing strategy. Using iPublishCentral, F+W Media plans to create widgets for more than 3,000 of its titles and use iPublishCentral’s tools to market and sell its content online.

“We chose iPublishCentral to further enhance our rapidly growing online portfolio,” said Sara Domville, President of F+W Media. “iPublishCentral is a self-service model that allows us to deploy viral tools across our 70+ web sites, giving us the opportunity to quickly market content, increase sales and engage our online community. iPublishCentral includes various social media tools that will extend our reach into other social sites, including Facebook and MySpace. We are excited about the opportunity to deploy these tools quickly with minimal investment.”

iPublishCentral enables publishers of any size to digitize their content for sale online and promote their brands and titles across the Web through strategic viral marketing. Publishers can sign up for iPublishCentral’s basic, no-cost package to access standard features and functionalities, drastically reducing the cost and risk of initiating an e-publishing strategy.

This partnership was steered largely by Publishing Technology, which enjoys a long-standing relationship with F+W Media, which offers community, connectivity and top-quality content in varied formats - including magazines, books and newsletters in print, digital and video - to focused markets. Publishing Technology, the largest supplier of technology related services for the publishing industry, is a strategic partner for Impelsys to promote iPublishCentral in key markets like the US and the UK.

“We are thrilled to strengthen our technology partnership with F+W Media by offering iPublishCentral as an easy, cost-effective solution to support their online and viral marketing initiatives,” said Randy Petway, Executive Vice President for Strategy and Business Development at Publishing Technology.

iPublishWidget is a viral marketing tool that helps publishers to promote their brand and market books on the Internet. It also enables readers and authors to participate in spreading information about a title of their interest on social profile pages like Facebook and MySpace. Readers and authors can also easily add book widgets to their personal blogs. This viral marketing tool enhances visibility, sustains interest and enables sales conversions for any title.

“As experts in electronic publishing, we recognize that publishers like F+W Media are hungry for strategies that leverage existing content and provide audiences with additional pathways to obtain that content,” said Sameer Shariff, CEO of Impelsys. “By arming F+W Media with iPublishCentral’s Widgets, we enable F+W to expand its reach to audiences online, while providing these audiences with the latest social media tools to engage in viral marketing.”

Live demonstrations of iPublishCentral will be held at Publishing Technology’s booth (#V640) during the London Book Fair, April 20-22.

For more information on iPublishCentral, please visit www.ipublishcentral.com.

About F+W Media

F+W Media strives to offer the highest quality content in a wide variety of formats-from print to digital to video-to highly passionate enthusiast communities. Our goal is to offer community, content, and connectivity to these focused markets. For more information, visit www.fwmedia.com.

About Impelsys

Impelsys, a leader in providing electronic content delivery solutions to the global publishing market, helps its clients compete, evolve and grow in an increasingly complex marketplace. Impelsys-powered technologies like iPlatform(TM) and VirtualPages(TM) help publishers deliver content online quickly and cost effectively. Impelsys’ passion for client success has helped it build long-term partnerships with its customers becoming critical in the client’s electronic delivery strategy. Leading clients include McGraw-Hill, Elsevier, Wolters Kluwer, Benchmark Education, Marshall Cavendish and Houghton Mifflin. Headquartered in New York, Impelsys operates across North America, Europe and India. For more information, please visit www.impelsys.com.

About Publishing Technology

The Publishing Technology group enables publishers to focus on their core competences by providing a single, trusted partner for both technology requirements and business development services. It is the largest provider of software and services for the publishing industry, servicing eight out of ten of the world’s largest publishers. The group’s proposition uniquely spans front and back office systems - complemented by a range of business development services - to provide the industry’s only end-to-end suite of software specifically designed to support the publishing process. Capabilities cover editorial and production, product information, billing and fulfillment, content conversion & hosting, website development, marketing programs, information commerce, customer relationship management, rights and royalties and business intelligence. All application modules can be configured independently to meet specific publishers’ needs and to allow flexible integration with existing systems. Associated sales and marketing services include consultancy and research, sales representation and telemarketing. The company is listed on the AIM market of the London Stock Exchange and has offices in Europe and North America. For more information, visit www.publishingtechnology.com.

Media Contact: Christopher Capot KNB Communications +1-212-505-2441, +1-203-379-8019 (mobile) ccapot@knbpr.com

Source: Impelsys

Christopher Capot, KNB Communications, +1-212-505-2441, +1-203-379-8019 (mobile), ccapot at knbpr.com