Games2win Defines a Global Benchmark for Social Games Called 'VICTORY'

NEW YORK, February 2 - In a quest to demystify the success of social games and make sense of
what it takes to succeed in this explosive business, Games2win - a global top
20 online games Company released a Social Games benchmark called 'VICTORY'.

              What makes a Social Game Successful?
                  Something we call VICTORY:

    Recipe elements       What each ingredient does
    V = Viral Element     Scope of the app spreading virally.
    I = International
    Appeal                The International potential of adoption of the app.
    C = Competitive       The level of competitiveness amongst the users of
    element               the app.
    T = Task Orientation  The repeated but fun task element in the app.
    O= Originality        How original an app is - in terms of concept and
                          execution?
    R =Regular Habit
    forming               How Addictive is the app?
    Y = Youth Appeal      Is the app truly for young people?

Games2win's internal team of diverse folks from Art, Sales,
Consumer Support, Product Management and Traffic huddled together and created
this benchmark. They further ranked the top 10 social gaming apps in the
world using this metric.

The 'recipe book' for social games is a structured approach to
help understand the various elements that make the world's biggest games
successful and use this guideline to make great games. Says Alok Kejriwal -
CEO of Games2win - 'It's a simple thumb rule that could easily be remembered
by gaming enthusiasts, online game companies and venture capitalists to use
dip stick measures on upcoming games and almost use this as a 'predictometer'
allowing social gaming stake holders to empirically measure the potential
success of their social games.'

'Maximum plays of social games are the nirvana for virtual
goods' sales and hence it's imperative that the game is designed with global
best of breed ingredients,' Kejriwal further elaborates.

The VICTORY benchmark for the World's top 10 gaming apps (produced below)
brings out the top 3 gaming apps clearly:

    No 1 - Zynga's Mafia Wars
    No 2 - Zynga's Farmville
    No 3 - Zynga's Cafe World

            Victory Rankings of the Worlds Most Popular Social Games:

    Game                          Farmville   Cafe      Happy       Fishville
                                              World    Aquarium
    Company                         Zynga      Zynga    CrowdStar     Zynga

    Monthly Actives                  73.8      30.6        28.2       24.6
    (Source - appdata.com)
    FB App Rank (Source - appdata.com)  1         3           4          5
    Viral Element (marks - 20)         20        16          14         14
    International Appeal (marks -10)    8         8           8          8
    Competitive element (marks - 20)   14        14          12         10
    Task Orientation (marks - 10)       7         7           7          7
    Originality (marks - 10)            6         6           8          6
    Regular Habit forming              18        18          14         14
    (marks - 20)
    Youth Appeal (marks - 10)           8         8           6          7
    Total ( ON 100)                    81        77          69         66
    VICTORY RANKING                     2         3           5          8

    - TABLE CONTINUED - 

    Game                     Mafia  Zynga   Pet    PetVille YoVille Farm Town
                              Wars   Poker  Society
    Company                   Zynga  Zynga  Playfish  Zynga  Zynga   Slashkey

    Monthly Actives              24.2  22.6    21.0    19.4   16.8    16.2
    (Source - appdata.com)
    FB App Rank (Source -
    appdata.com)                    6     8      10      12     14      16
    Viral Element (marks - 20)     16    12      14      14     12      14
    International Appeal
    (marks -10)                     7     7       8       7      7       7
    Competitive element
    (marks - 20)                   20    14      12      10     12      10
    Task Orientation (marks - 10)   9     6       8       6      7       7
    Originality (marks - 10)        6     7       9       7      8       5
    Regular Habit forming
    (marks - 20)                   16    14      14      14     16      14
    Youth Appeal (marks - 10)       9     7       7       6      6       6
    Total ( ON 100)                83    67      72      64     68      63
    VICTORY RANKING                 1     7       4       9      6      10

About Games2win

Games2win is a global top 20 games company that operates popular gaming
sites such as games2win.com, gangofgamers.com and chimpoo.com. The company
also operates an in-game ad network called inviziads.com. The company is
based in India with offices in the USA.

    Press Contact
    Chhavi K
    chhavi@games2win.com
    Telephone contact: +91-9820082558

Press Contact: Chhavi K, chhavi at games2win.com, Telephone contact: +91-9820082558