Gaming Innovation Celebrated at Record Breaking Golden Joystick Awards

LONDON -

- Boom for Event as Gamers Cast 1.2m Votes and Name Fallout 3 Their Ultimate Game

The video games industry was recognised as the fastest-growing entertainment medium and the UK was acknowledged as a centre of creative excellence today as the winners of the world’s most popular video game awards show, the 27th annual Golden Joystick Awards were announced in London.

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Fallout 3 was crowned “Ultimate Game of the Year”, whilst Call of Duty continued its annual winning streak with a hat-trick of accolades.

With UK consumers spending GBP2.7billion on gaming over the last year, the industry remains resilient through the current downturn. As games continue to increase in popularity, organisers of the Golden Joystick Awards reported a 47% surge in voting, with over 1.2m votes in another record breaking year.

LONDON, October 30 /PRNewswire/ –

The full list of winners in the 2009 Golden Joystick Awards is: Family Game of the Year: LittleBigPlanet Bliss Handheld Game of the Year: Grand Theft Auto: Chinatown Wars Retailer of the Year: GAME Mobile Game of the Year: Metal Gear Solid Touch Nintendo Game of the Year: Call of Duty: World at War MSN Multiplayer Game of the Year: Call Of Duty: World At War The Rampage Soundtrack of the Year: Guitar Hero World Tour Xbox Game of the Year: Gears of War 2 PC Game of the Year: Fallout 3 Amiqus Games UK Developer of the Year: Jagex PlayStation Game of the Year: Killzone 2 Publisher of the Year: Activision Blizzard Online Game of the Year: Left4Dead ShortList One to Watch: Call of Duty: Modern Warfare 2 Ultimate Game of the Year, together with Zavvi.co.uk: Fallout 3

Rounding off the afternoon in style, the Golden Joystick Awards themselves were officially recognised by Guinness World Records as the “World’s Most Popular Video Game Awards.” The Golden Joysticks polled 1,223,646 votes in its 27th year.

Emma Parkinson is Organiser of the Golden Joystick Awards: “The games industry remains innovative and vibrant despite economic pressures. Many of the winners at the Golden Joysticks demonstrate that UK talent remains crucial to the success of this industry across the globe and must be nurtured at all costs.

“I’m delighted by the record number of votes - gamers deserve to have their say about their favourite games, having spent GBP2.7billion of their hard-earned cash in the toughest year the industry has experienced.”

Source: Future Publishing Ltd

For more information about the Golden Joystick Awards please contact Justin Crosby at Boom! on +44-(0)-7966-228361 justin at boomdialogue.com; For more information about Future UK please contact Will Guyatt, Future UK, +44-(0)-1225-822517