Global Publishing Brand to Launch PR Service

Guinness World Records(TM) Responds to Increasing Demand and Introduces Publicity Support to Record Claimants

LONDON, March 1, 2010 - The global authority on record-breaking achievement, Guinness World
Records, today announced the launch of a paid-for PR Service as a new
business area to complement the brand's popular Adjudication Service.

The in-house PR service will be offered exclusively to Adjudications
Claimants - those event organizers who invite a Guinness World Records
official to verify their record attempts - in the U.K., Ireland, U.S. and
Canada starting 1 March.

Andrea Banfi, Head of Adjudications, said: "We've seen a growing need in
publicity support from our claimants who realize the enormous marketing value
in organizing a Guinness World Records attempt but lack right expertise to
publicize the event."

The Records Management team at Guinness World Records is
solely dedicated to processing record claims, and dispatching "judges," known
as adjudicators, to verify hundreds of record attempts around the world every
year. Although the underlying motivation for wanting to break a world record
differs vastly among organizers, most companies turn to record attempts as a
way to raise awareness of products, charities or other corporate causes.

Banfi adds: "Our thinking is that with the new PR Service we'll be able
to add to our clients' campaigns and better position them in the media thanks
to the fundamental understanding of the Guinness World Records brand that our
in-house press department holds."

The sizeable growth of the Adjudication Service during the economic
turmoil of 2009 is indicative of the strong PR and marketing value inherent
in the Guinness World Records attempt. Between 2008 and 2009, the number of
adjudications grew with 44 percent in the U.K. and 98 percent in the U.S.
alone.

Components of the paid-for PR service will include press release writing,
distribution, pitching, social media outreach and press management among
other areas of support. For more information contact
prservice@guinnessworldrecords.com.

About Guinness World Records

Guinness World Records is the universally recognized authority
on record-breaking achievement. First published in 1955, the annual Guinness
World Records book is published in more than 100 countries and 25 languages
and is the highest-selling books under copyright of all time with more than 3
million copies sold annually across the globe. Guinness World Records
celebrated its 50th anniversary edition in 2004, a year after the sale of its
100 millionth copy. Guinness World Records also annually publishes the
Gamer's Edition; a records book devoted solely to the world of computer
gaming and high score record achievements. The Guinness World Records website
(www.guinnessworldrecords.com) receives more than 11 million visitors
a year. Guinness World Records is part of the Jim Pattison Group, one of
Canada's largest privately owned companies which is a conglomerate of
interests, including advertising, broadcasting, grocery stores and automotive
retailing.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Media Contacts: UK: Karolina Davison, Email: karolina.davison at guinnessworldrecords.com,
Phone: +44(0)207-891-4584; US: Jamie Panas, Email: jamie.panas at guinnessworldrecords.com,
Phone: +1-718-513-7263