GoAdv Acquires Italy's Top Blog Network Blogosfere

LONDON, February 17, 2010 - GoAdv, one of Europe's fastest growing digital media companies
(www.goadv.com), has acquired Italy's top blog network as part of its
worldwide growth strategy. Blogosfere, launched in 2005, now counts more than
210 professional blogs across its network and has a user base of over 3
million* (www.blogosfere.it)

Complementing GoAdv's vision for expansion, Blogosfere fits
perfectly inside the Group's core media brands of specialized vertical
websites delivering high quality editorial to passionate communities. As one
of Italy's most notable professional blog networks, Blogosfere counts many of
the country's most read and commented blogs in its portfolio and covers a
diverse range of subjects including news, economy, culture, sport and
entertainment.

With over 150 collaborators, the Blogosfere network has
consistently attracted some of Italy's most respected experts in their fields
who write about subjects they are passionate about. The high profile of the
bloggers, frequently interviewed and cited in both on and offline media
across the country, has contributed to the fast growing success of the
network.

As part of GoAdv's continued growth strategy, the blog network
will undergo significant enhancements, such as social network integration
(Twitter, Facebook) and the expansion of its content offering to include more
engaging video content - a main objective for all the media brands within the
GoAdv Group, including Excite Europe, for 2010.

Blogosfere's monetization strategy will also undergo
enhancements, with the addition of contextual advertising a main focus to
increase ROI for advertisers and provide a better user experience through
advertising specific to the content offered on each vertical blog.

Luca Ascani, Chairman, GoAdv Group, comments, "We are
delighted to add Blogosfere to our portfolio of media brands. The blog
network represents a significant move forward for the Group's continued
growth strategy in Europe and provides an exciting opportunity to further
expand the quality content already being enjoyed by the growing audience that
the network attracts."

As professional blog networks continue to mature, the
acquisition provides GoAdv with key growth potential in the Italian market.
Technorati's 2009 State of the Blogosphere report highlights that,
"Professional bloggers grow more prolific, and influential, every year.
Twitter and other social media represent one of the most important trends
affecting the Blogosphere this year. The blogosphere is also further
insinuating itself into the traditional media's historic turf…with more
areas of involvement, and more ways to tell the story, the blogosphere is
only getting stronger."

Salvatore Esposito, CEO, GoAdv Group, said "The Blogosfere
network strengthens our portfolio of media brands considerably. It also adds
an experienced and dedicated team of writers and experts to our growing team
of international employees and we warmly welcome them into the GoAdv Group."
Blogosfere will maintain its headquarters and team in Milan following the
acquisition by the GoAdv Group.

The extensive expertise in GoAdv's technical team of past
successful integrations, including Excite Europe, ensures that the transition
period will run smoothly. "We look forward to seeing the Blogosfere network
flourish under the guidance of the GoAdv Group" comments Silvio De Rossi,
Head of Production, Blogosfere. "There is huge potential for expansion and
product enhancements by the experienced, international team dedicated to
digital content and we wish the network great success in the future."

(*Source: AudiWeb October 2009)

About GoAdv

The GoAdv Group is one of Europe's fastest growing digital
media companies (Source: GP Bullhound 2009 Media Momentum). Created in 2004
the Group produces, distributes and monetizes compelling content for a wide
network of fully owned vertical and horizontal websites including Excite
Europe, Better Deals and Nanopublishing. The media brands generate over 16.5
million unique monthly users.

GoAdv is a pan-European company and has a staff of over 130
working across offices in Italy, Ireland and Asia, active in the UK, Germany,
Netherlands, France, Italy, Spain, Sweden, US, Australia, Russia and Brazil.

GOADV is listed on Alternext of Nyse-Euronext Paris

Code ISIN FR0010500975 - Code MNEMO: ALGOA

For more information, visit: www.goadv.com

About Blogosfere

Founded in 2005, Blogosfere is Italy's most extensive professional blog
network counting over 210 blogs in its portfolio written by some of the
country's most notable experts in their fields. With an audience of over 3
million unique monthly users and growing (Source: Audiweb), Blogosfere's
vision is to provide breaking news, comment and opinion by professionals and
experts delivered online through its network to passionate communities.

www.blogosfere.it

Contacts: GoAdv: Amanda Lorenzani, Head of Communications, lorenzani at goadv.com, +33-(0)-1-53-65-68-68