Goodyear Announces Petrol Giveaway

Tyre Giant Announces Gateshead as First Location for its EfficientGrip Fuel Campaign With Four More Locations to Follow

WOLVERHAMPTON, England, October 28, 2010 - A nationwide campaign by tyre leader Goodyear to promote its
environmentally friendly EfficientGrip tyres will be launched on Tuesday 2
November in Gateshead.

Goodyear is teaming up with five petrol stations across England to give
motorists free petrol. The free GBP20 top up of unleaded or diesel fuel will
be available for four hours each day or until stocks run out with an
estimated 600 motorists expected to benefit at each location.

Michelle Fisher, Goodyear's brand manager, said: "The campaign is
designed to educate motorists on the benefits of fitting EfficientGrip tyres
to their car. They can save financially as well as helping the environment.

"Once fitted, our EfficientGrip tyres could be saving motorists as much
as 1 litre of fuel in every tank - this is because the tyre uses a new
generation of tread compound, which reduces the amount of energy needed to
make the tyre roll. This lower rolling resistance causes a lower rate of fuel
consumption, reducing the C02 emissions a car emits."

Goodyear's generosity does not end at the pump. A GBP10 Sainsbury's fuel
voucher will also be given to customers for every EfficientGrip tyre they
purchase at a participating HiQ outlet in the region or via
www.hiqonline.co.uk.

Along with improving fuel efficiency, the tyre offers high-mileage, good
wet braking performance, resistance to aquaplaning and a noticeably quiet
ride.

Gateshead is one of five petrol giveaway locations across England. The
next four will be announced during November with plenty of opportunity for
people to benefit from the free fuel giveaway.

For further information about the campaign visit
www.goodyear.co.uk.

Notes to journalists

News release issued on behalf of Goodyear by Connect PR. For further
information call Hazel Crawford-Upton on +44(0)1902-714-959/
+44(0)7974-230690 or email hazel@connect-group.com.

News release issued on behalf of Goodyear by Connect PR. For further information call Hazel Crawford-Upton on +44(0)1902-714-959/+44(0)7974-230690 or email hazel at connect-group.com.