Halifax Leads Cash ISA Transfer Shake up

LONDON, September 29, 2010 - Halifax today announces the details of its cash ISA Promise,
an industry leading move to help drive a fairer deal for customers when
transferring their cash ISA.

An investigation by the Office of Fair Trading (OFT) into the
cash ISA market earlier this year found that switching a cash ISA takes 26
calendar days on average. 25 per cent of transfers take longer than 30
calendar days. During this period, customers switching their cash ISA to a
better rate currently earn the lower rate paid by their existing provider.
The OFT also found that there can be a gap of up to five days during which
interest is not accrued when consumers transfer their cash ISA. Halifax
estimates that transfer delays cost cash ISA customers GBP24 million each
year in lost interest.

The Halifax Cash ISA Promise will form part of cash ISA terms
& conditions with effect from 2nd October 2010. The key elements of the
Halifax Cash ISA Promise are:

    - Halifax will pay interest from day one that a customer's
      completed ISA transfer application form is received.

    - Halifax cash ISA accounts are available to both new and
       existing customers.

    - Halifax cash ISA interest rates will be clearly displayed on
      Cash ISA statements, online, in branch or over the telephone, from July
      2011.

    - Halifax cash ISA customers will also receive advance notice
      if any initial reward or fixed rate is due to end.

    Siobhan McCluskey | Media Relations Manager
    Lloyds Banking Group, 25 Gresham Street, London EC2V 7HN
    Tel: +44(0)20-7661-4669
    Email: Siobhan.McCluskey@Lloydstsb.co.uk

Siobhan McCluskey, Media Relations Manager, Lloyds Banking Group, 25 Gresham Street, London EC2V 7HN, Tel: +44(0)20-7661-4669, Email: Siobhan.McCluskey at Lloydstsb.co.uk