Mercedes-Benz at the 2010 "Mondial de l'Automobile" in Paris

By Daimler Ag, PRNE
Tuesday, September 28, 2010

"Liberté, Egalité, E-Mobilité" - Prelude to the Second Automobile Revolution

PARIS, September 29, 2010 - Cross reference: Picture is available via epa european pressphoto agency
and can be downloaded free of charge at: -

Mercedes-Benz, the inventor of the automobile, is starting its activities
surrounding the 125th anniversary of the automobile with a bold look forward.
On January 29, 2011 it will be 125 years to the day when Carl Benz submitted
his patent application for the first automobile, the three-wheel "Tricycle".
In parallel, Gottlieb Daimler was developing the first four-wheel motor car.
Thus, independently from each other, the two inventors laid the foundation
stone for the modern automobile and motorized individual transportation.

(Photo: )

"The invention created by Daimler and Benz changed the world and affected
virtually every aspect of daily life," says Dr. Dieter Zetsche, Chairman of
the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, on the
eve of the Paris Motor Show in the premiere cinema theater UCG Normandie on
the Champs Elysées. "Now we are inventing the automobile for the second time.
And the effect will once again be revolutionary." Along the lines of
"Liberté, Egalité, E-Mobilité" Zetsche decribed the role of the automobile in
the modern society, the accumulated demand for automobiles in the emerging
markets, such as China, Russia or India, and Mercedes-Benz solutions for
sustainable mobility.

A picture accompanying this release is available on AP Archive: (PRN16)


Christoph Horn, Tel: +49-711-17-75841,

Marc Binder, Tel: +49-711-17-41349,

Contacts: Christoph Horn, Tel: +49-711-17-75841, christoph.horn at Marc Binder, Tel: +49-711-17-41349, marc.binder at

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