Hallmark Channel HD Launches Tonight on Sky 220

LONDON, June 28, 2010 - Hallmark Channel (UK) HD launches tonight as Sky further extends its High
Definition service.

Hallmark Channel HD will be available on Sky channel 220 from 7pm
showcasing a raft of its most popular shows in glorious high definition.

The HD line-up includes: CSI: NY, Law & Order: Special Victims Unit, Law
& Order: Criminal Intent, Without A Trace, forthcoming seasons of House and
The Mentalist, and new-to-the UK cop show Rookie Blue, which launches on the
channel in October.

Laurence Dawkin-Jones, MD (UK) Universal Networks International, which
operates the Hallmark Channel outside the US, said: "Hallmark Channel has a
huge number of loyal viewers and I'm delighted that we can now deliver their
favourite US shows like the Law & Order titles, CSI and Without A Trace in
high definition to really maximise their enjoyment.

"The launch of Hallmark Channel HD is another important step in our
ongoing international channels expansion strategy," he added.

Syfy, which is also part of the Universal Networks International UK
portfolio, is available in HD on both Sky (channel 214) and Virgin (channel
165).

The launch of Hallmark Channel HD brings to 45 the number of high
definition channels available on the Sky platform.

About Universal Networks International

Universal Networks International, the global channels division of NBC
Universal, is one of the world's premier entertainment networks, delivering
quality content and compelling brands to over 150 million viewers in 130
countries across Europe, the Middle East, Africa, Latin America and Asia. The
portfolio is spearheaded by five core channels - Syfy Universal, Diva
Universal, Studio Universal, Universal Channel and 13th Street Universal -
which deliver a full range of entertainment experiences to local audiences
across the globe. Universal Networks International also operates Movies 24,
the (non-US) Hallmark Channel and an interest in the KidsCo joint venture.

Universal Networks International is part of NBC Universal; one of the
world's leading media and entertainment companies in the development,
production and marketing of entertainment, news and information to a global
audience. NBC Universal is 80% owned by General Electric and 20% owned by
Vivendi.

Further Details: Jane Muirhead, Universal Networks International, +44(0)-207-631-2951, Jane.muirhead at nbcuni.com