Help for Heroes Celebrity Photo Call

LONDON, September 17, 2010 - Image: Rugby Star's Danny Care and Ugo Monye Support BRUT Race for
Recovery

Location: Battersea Millennium Arena

Date: Sunday 19th September 2010

Time: 10.00am

BRUT, the iconic men's fragrance, is hosting a fund-raising
event for Help for Heroes at Battersea Millennium Arena on Sunday 19th
September, supported by England Rugby star's Danny Care and Ugo Monye.

In keeping with the military theme of Help for Heroes, BRUT
want you, along with your family and friends, to come along and put yourself
through a military Personal Fitness Assessment. That's two minutes of press
ups, followed by two minutes of sit ups, and finally a 1.5 mile run…do you
have the bottle?

We'll have qualified military fitness instructors present on
the day to put you through your paces and ensure there is no slacking…and
you'll get a feel for what it's really like to train in the military. While
it may sound daunting anyone can take part and do the Assessment, and BRUT
want to see you all there.

Help for Heroes Founder, Bryn Parry, said, "Brut's Race for
Recovery is a fantastic idea and we would like to encourage everyone to 'do
their bit' and join in too. Good luck to those taking part - enjoy the
challenge!"

Help for Heroes Patron, injured soldier Ben McBean, explained,
"I think it's great that Brut are supporting Help for Heroes and giving
people a chance to keep fit and experience exactly what soldiers have to do
to get into the military. It's going to be a great day out and will hopefully
raise lots of money for Help for Heroes."

For a small entry fee of GBP10, which will go straight to Help
for Heroes, come along and do your bit for those who really need it. The best
in each timeslot will win a prize and the fittest of the day will win a fully
paid place on a Help for Heroes trip to the Base Camp of Mount Everest in
Nepal*, joining wounded soldiers and others to help raise further money for
Help for Heroes.

            See which celebrities support the Brut Race for Recovery:

           www.youtube.com/watch?v=JL0el5P8oUo&feature=channel

              For more information see www.brutformen.co.uk

     For more information and to confirm attendance please contact:

                    Charles Gilmore or Mary Shiels at Neville
                             McCarthy Associates

                  Mob: +44(0)7590-362-651 / +44(0)7703-321-719

          Email: mary@nevillemccarthy.com / charles@nevillemccarthy.com

For more information and to confirm attendance please contact: Charles Gilmore or Mary Shiels at Neville, McCarthy Associates, Mob: +44(0)7590-362-651 / +44(0)7703-321-719, Email: mary at nevillemccarthy.com / charles at nevillemccarthy.com