HolidayGems.co.uk Launches 99p Deposit for Hard-up Consumers

LONDON, December 2, 2010 - Cash-strapped Brits are being offered the chance to secure
their family summer holiday accommodation for next year with a deposit of
just 99p. The deal is believed to be the first of its kind anywhere in the
travel industry.

Online travel agency HolidayGems (www.holidaygems.co.uk
) is encouraging shoppers to book early and guarantee the break of their
choice without having to splash out a hefty down-payment over the costly
Christmas period.

Many people booking in the peak post-Christmas holiday booking
period put this cost on a credit card, incurring even more costs in interest
charges.

HolidayGems' offer is valid on all durations and prices, with
a choice of more than 65,000 accommodation hotels in destinations worldwide.
The deal even applies to popular destinations such as The Canaries, Spain,
Mexico, The Dominican Republic, Sharm el Sheikh, Dubai and Greece.

HolidayGems managing director Jason Edwards explained: "We
know that Christmas and New Year is a really expensive time for people, but
increasingly you have to book early to get the lowest prices and deals such
as free child places.

"This puts consumers - and especially families - in a really
tough position. Our fantastic 99p deposit will mean they can pick the
accommodation they want and then budget accordingly once the Christmas
festivities are over. We hope the deal gives everyone the opportunity to go
into January with a great holiday to look forward to."

To meet expected demand HolidayGems is drafting in extra call
centre staff and extending its opening hours.

The 99p deposit offer is free of restrictions and extra
conditions. The only requirement on customers is to pay the total holiday
balance 14 weeks before departure. Customers can book in confidence;
HolidayGems holidays including a flight are protected under the ATOL scheme,
while accommodation sales are covered via the company's membership of The
Global Travel Group.

For a family of three, the typical deposit for accommodation
only would be at least GBP180.

Notes to editors:

HolidayGems.co.uk and Caribbeangems.co.uk are trading names of
Holiday Gems Ltd, based in Stockport, Cheshire. Holiday Gems Ltd offer an
independent and impartial travel service tailored to your individual needs;
whether you're planning a trip in the UK or overseas our highly skilled and
specialist travel personnel can meet your requirements.

For more information and to book visit
www.holidaygems.co.uk or www.caribbeangems.co.uk or call
+44(0)871-911-0101.

Rebecca Shay: +44(0)20-8237-1210 / +44(0)7766-827764