Acentic Launches New Hotel TV User Interface to Drive Revenue and Improve Guest Experience

By Acentic Group, PRNE
Tuesday, November 30, 2010

Faster, more user-friendly icon-based navigation enhances communication and revenue potential for hotels

COLOGNE, Germany, December 1, 2010 - Acentic, a leading supplier of digital interactive TV (iTV) and broadband
systems for the hotel industry, announced today the launch of its new "Core
GUI". Reflecting the latest expectations for the hotel in-room entertainment
market and guests' needs for easier, quicker navigation, the new guest user
interface (GUI) will also assist in driving incremental revenue.

Acentic also announces that the Sheraton Amsterdam Hotel at Schiphol
Airport is one of the first hotels with an Acentic system to have implemented
the new GUI. Acentic's new Core GUI is featured in the Sheraton Amsterdam's
406 guest rooms catering to all its international business and tourist

Created by Acentic's in-house Design Studio, the Core GUI was developed
to be future-proof and cross-platform and is compatible with Acentic
Panorama, as well as Acentic Vision systems.

The new Core GUI offers the following features to Acentic hotels:

    -- Improved, ultra-fast navigation
    -- User-friendly, Icon-based navigation
    -- Full support for over 10 languages
    -- Simplified intelligent movie selection
    -- Continuously updated blockbuster trailers
    -- Themed content areas, such as family movies, Halloween movies or
       Christmas movies, to support seasonal and genre campaigns

"Acentic Core GUI provides a high quality viewing experience that meets
our international guests' requirements for in-room entertainment while
allowing the hotel to generate new revenue," said Fred Smits, Executive
Assistant Manager Sheraton Amsterdam at Schiphol. "Especially important is
Acentic's new GUI ability to enhance our hotel services to provide the very
best in hotel guest room entertainment while offering new and unique content
offerings to satisfy the guest."

"The launch of our new Core GUI is part of Acentic's ongoing development
and mission to stay at the leading edge of market expectations and hotel
guests' needs," said Richard Robinson, CEO of Acentic. "These new features
allow our customers to better present content to guests, leading to higher
levels of adoption and increased revenues."

Acentic's Core GUI builds on the revolutionary Panorama interface which
has already been adopted by over 25,000 hotels worldwide.

About Acentic Group

Acentic is an international provider of digital TV services and
high-speed Internet access solutions to hotels. For more information, visit

    ink Communications for Acentic
    Alex Crabb / North America

ink Communications for Acentic: Alex Crabb, North America, +1-617-484-3614, alex at

will not be displayed