Cyber Monday Busiest Online Trading Day in the UK is 6 December

Wednesday, December 1, 2010

Spending predicted to exceed last year's Cyber Monday by 15 percent

LONDON, December 2, 2010 - announced that the second annual Cyber Monday in the UK
will be 6 December. For the first time, a number of UK retailers including
PIXmania, Historic Newspapers and Prezzybox will have Cyber Monday sales to
coincide with the busiest trading day of the year. The Cyber Monday peak can
be attributed to workers receiving their last pay cheque before Christmas,
taking advantage of fast Internet at the office, needing packages delivered
early before December holiday leave and most importantly, finding better
prices online.

Although the term 'Cyber Monday' was coined in the U.S. in 2005, it was
not until 2008 that a significant number of U.S. retailers began using the
term in their promotional campaigns. Now, nearly 90% of U.S. online retailers
have Cyber Monday promotions from Amazon to Expedia to Walmart. Matthew
, creator of sees a similar pattern emerging in the
UK. Cheng predicted, "Spending on Cyber Monday will exceed last year's 417M
by 15% to 480M GBP. In the U.S., online spending on Cyber Monday exceeded
$1B, thanks to U.S. retailer's aggressive Cyber Monday promotions."

PIXmania began its Cyber Monday sale on 29 November and is running the
campaign until 6 December. Ulric Jerome, MD of PIXmania commented, "This
Christmas is one of the most exciting we've seen in years in terms of the
range of new products out there. One of the key shopping dates is the 6th of
December, known as 'Cyber Monday'. We expect the Microsoft Kinect to be the
Number 1 gift this Christmas because it appeals to both kids and families.
E-Readers are proving particularly popular as presents for parents and

E-tailwebstores clients Criminal Damage, In Love with Fashion, Jones and
Jones, Little Mistress, Motel Rocks and The Menswear Site have announced
Cyber Monday sales on 6 December. Kate Gurney, Account Executive of
E-tailwebstores observed, "It's amazing the increase of sales around Cyber
Monday. At E-tailwebstores we have a huge list of merchants and some of them
have quadrupled their sales figures in these crucial weeks leading up to
Christmas. Competition gets tough and companies pull their best promotions
out, a great time to be a shopper!"

    Exclusive Cyber Monday Promotions on

    - PIXmania - Cyber Monday Deals - Up to 60% off
    - Panda Security - 50% off Panda Global Protection 2011
    - Virgin Balloon Flights - Cyber Monday Sale - Save up to 149.50 GBP
    - Motel Rocks - 20% off Voucher Code
    - Roxio UK - 15% off Sitewide Voucher Code
    - The Gift Experience - 10% off Voucher Code

Another key event is Free Delivery Day on 10 December. is listing more than 100 online retailers participating
in Free Delivery Day 2010.

    For more details, see:

Matthew Cheng, +44-20-7101-9271, mcheng at

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