Hollywood Heats Up Madrid! Eva Longoria to Host 2010 MTV EMAs

Live Performances From Kings of Leon, Ke$ha and Kid Rock

LONDON, October 7, 2010 - MTV today announced that Hollywood superstar Eva Longoria will
host the 2010 MTV EMAs, MTV's global celebration of the world's biggest music
and entertainment stars. Taking place at Caja Magica in Madrid, the 17th
annual EMAs will broadcast live on MTV platforms across the globe from Sunday
7th November 2010, 21:00 CET.

(Photo:
www.newscom.com/cgi-bin/prnh/20101006/412920 )

The 2010 MTV EMAs are sponsored by the new Suzuki Swift,
Calvin Klein Jeans and Dell.

Powerhouse rock stars Kings of Leon, hot new talent Ke$ha and
American bad ass and global rock heavyweight Kid Rock join the lineup of
performers alongside the previously announced Katy Perry and Linkin Park. MTV
will release additional performers and presenters at a later date.

"I am so excited to host the 2010 EMAs in the beautiful and
sexy city of Madrid!" said Longoria. "I can't wait to see some fabulous
performances and I am so proud that the two most nominated artists this year
are two amazing women - Lady Gaga and Katy Perry - who are making some of the
most exciting music in pop right now!"

"Madrid, watch out," added Ke$ha. "I'm coming to party and I
promise it will be messy."

Actress, activist, and philanthropist Eva Longoria brings
Hollywood glamour to what promises to be a star-studded night in Madrid.
Following in the very glittering footsteps of Katy Perry, Christina Aguilera,
Justin Timberlake and Robbie Williams to name a few, the actress will bring
Latina heat to the already sizzling Spanish city of Madrid - the backdrop of
this year's 2010 MTV EMAs.

Eva Longoria is a Golden Globe-nominated, Screen Actors Guild
Award-winning, and ALMA Award-winning actress, best known for her portrayal
of Gabrielle Solis on primetime US network show Desperate Housewives.

To vote for your favourite EMA artists, please go to
www.mtvema.com.

For all MTV EMA news and announcements join us on Facebook at:
www.facebook.com/mtvema and follow us on Twitter at: @mtvema
(www.twitter.com/mtvema)

Visit: www.mtvema.com/press for exclusive artwork,
press information and biogs for artists and performers.

Notes to Editors

About the MTV EMAs

The EMAs, MTV Networks International's global awards ceremony,
celebrate the best in music, youth culture and entertainment. The annual
event, now in its 17th year, broadcasts on MTV entertainment platforms around
the world reaching more than 600 million households. The show is hosted in a
different city each year, taking the culture and ethos of each destination to
a world-wide audience. Renowned for attracting global A-list talent from
across the music and entertainment spectrum, the MTV EMAs draws nominees,
performers and presenters from every corner of the world, delivering
groundbreaking and unforgettable performances - from the first ever
holographic performance with Gorillaz in Lisbon in 2005, to Beyonce's
infamous 'Ring of Fire' performance in Edinburgh in 2002 and Tokio Hotel's
'Wet Monsoon' set in Munich in 2007.

More About Eva Longoria:

Entrepreneur, actress, producer, and philanthropist,
"Desperate Housewives" star Eva Longoria is the founder of Eva's Heroes, as
well as national spokesperson for Padres Contra el Cancer. The face for
L'Oreal, Longoria is an executive producer and host for the National Council
of La Raza ALMA Awards, and is producing her first documentary HARVEST.
Longoria is involved with the United Farm Workers, the Dolores Huerta
Foundation, the Mexican American Legal Defense and Education Fund, and
Speaker Pelosi selected her for the National Museum of the American Latino
Commission. Longoria owns BESO restaurants, her own production company,
UnbeliEVAble Productions, and an eco-friendly development firm, The
GreenVille Project, her own fragrance, "Eva, by Eva Longoria," and a cookbook
Eva's Kitchen which comes out next spring.

Longoria was also named "Philanthropist of the Year" by The
Hollywood Reporter in 2009.

EMA Voting Notes:

Vote for Best Regional Act at www.mtvema.com Voting
closes Monday 18th October and the winner from each region will enter the
shortlist for Best European Act, also through mtvema.com.

Winner of Best European Act, Best Push Act and Best World
Stage Performance will be announced online at www.mtvema.com during
the 2010 MTV EMAs on Sunday 7th November 2010.

Show Credits:

The 2010 MTV EMAs is executive produced by Richard Godfrey and
Jane Fraser. Co-executive producer is Bruce Gillmer with Debbie Philips as
producer, Raffaele Sangiovanni as executive in charge of production, line
producer Sil Mcllveen and director Paul Shyvers. The 2010 MTV EMAs is an MTV
Italia S.r.l - 360 degrees Playmaker Production for MTV NETWOKS EUROPE" (c)
MTV NETWORKS EUROPE 2010 - All rights reserved.

About MTV Networks International:

MTV Networks International (MTVNI) includes the premier
multimedia entertainment brands MTV, VH1, Nickelodeon, MTVNHD, Tr3s: MTV,
Musica y Mas, TMF (The Music Factory), VIVA, Comedy Central and Game One. MTV
Networks' brands are seen globally in 645 million households in 161
territories and 34 languages via 165 locally programmed and operated TV
channels and more than 500 digital media properties. The company's diverse
holdings also include interests in television syndication, digital media,
publishing, home video, licensing & merchandising and feature films. MTV
Networks International is a unit of Viacom Inc. (NYSE: VIA, VIA.B).

About Suzuki:

The Suzuki Motor Corporation with headquarters in Hamamatsu
(Japan) is the leading international manufacturer of small automobiles and
the 10th largest car manufacturer of the world. Founded in 1909, Suzuki today
employs about 51,500 people around the world and has business activities in
196 countries and regions and production bases in 23 different countries and
regions. In the fiscal year 2009/10 Suzuki posted 2.47 trillion Yen (18.8
billion Euro*) net sales and 79.4 billion Yen (605.03 million Euro*)
operating income. Its global sales reached 2.35 million automobiles and 3.02
million motorcycles and ATV. With its three lines of business - automobiles,
motorcycles and outboard motors - Suzuki embodies a unique "Way of Life!"
that stands for the brand values "excitement", "straightforward", "value",
"sporty" and "spirit".

(* Exchange rate: 131.18 Yen/Euro)

About Calvin Klein, Inc:

Calvin Klein, Inc. is one of the leading fashion design and
marketing studios in the world. It designs and markets women's and men's
designer collection apparel and a range of other products that are
manufactured and marketed through an extensive network of licensing
agreements and other arrangements worldwide. Brands/lifestyles include Calvin
Klein Collection, ck Calvin Klein, Calvin Klein, Calvin Klein Jeans, and
Calvin Klein Underwear. Product lines under the various Calvin Klein brands
include apparel, accessories, shoes, sleepwear, hosiery, socks, swimwear,
belts, eyewear, watches, jewelry, coats, suits, fragrances, and cosmetics, as
well as products for the home. For more information, visit
www.calvinklein.com.

About Dell:

Dell Inc. (NASDAQ: DELL) listens to customers and delivers
worldwide innovative technology, business solutions and services they trust
and value. For more information, visit www.dell.com.

Photo:
www.newscom.com/cgi-bin/prnh/20101006/412920

Kate Laverge, MTVNI (UK), T: +44-(0)207-284-6144, E: kate.laverge at mtvne.com; Bernadette Simpao, MTVNI (NYC), T: +1-212-654-4311, E: bernadette.simpao at mtvstaff.com