Hotter Shoes Introduces 17 New Shoes for Spring 2011

SKELMERSDALE, England, February 8, 2011 - Hotter Comfort Concept has launched its Spring 2011 collection featuring
17 new comfy women's shoes.

Designers at Hotter Comfort Concept (www.hottershoes.com/), the
UK's biggest shoemaker, have been working hard to inject style, colour and
the ultimate comfort into every pair of women's shoes (
www.hottershoes.com/en/Womens-Shoes?DisplayProductList=false) and
sandals in its range. Comfy men's shoes (
www.hottershoes.com/en/Mens-Shoes?DisplayProductList=false) have also
been given a makeover with five new casual styles including a desert boot and
sporty lace-ups.

"With such a fantastic customer base and lots of interaction via our
stores and through our call centre, our design team were keen to make sure
that we produced a new collection which gave customers more choice for a
variety of activities and we're hoping they will be as delighted with the
results as we are," commented Paul Sayers, product design and merchandising
director.

Highlights from the new season include women's sandals (
www.hottershoes.com/en/Womens-Shoes/Womens-Sandals?DisplayProductList=
true): cork wedge Hepburn; strappy heel Inca and lace front Papaya. The new
range of women's shoes includes the incredibly comfortable, smart slip on
Vogue and sling back clog Magical. The colour palette for the season reflects
high street trends and includes shades of pink from muted Rose to vibrant
Coral; nudes including Limestone and Mink; and soft metallics Antique Silver
and Rose Gold.

Pitching its men's shoes firmly at the discerning footwear buyer looking
for comfort, quality and durability, Hotter has introduced a trio of new
casual shoes which are engineered to offer the ultimate comfort fit. Lace-up
Mission, slip-on Link and touch close fastening Eden all include a gentle
arch support, cushioned footbed and padded top line. On trend options include
ankle boot Desert and hand stitched weekend shoe Rig; whilst new colours
include Grey, Blue and Sage.

About Hotter Comfort Concept:

The company, which was established in 1959, has invested GBP6million in
the past six years and now has one of the most successful production
facilities anywhere in the world. The 'Comfort Concept' in every pair
includes features such as smooth internal seams; removable insoles; soft
leather uppers and soft padding. The 1.3 million pairs of shoes designed and
made in Hotter's UK factory each year have shock absorbing soles which
contain millions of air bubbles that make the shoes incredibly light and give
a feeling of walking on air.

Hotter shoes are sold direct to customers via its 100 seater call centre;
online shop, 12 Hotter stores across the UK and through 200 independent
retailers.

    For further PR information, please contact:
    Melanie Killilea
    PR Manger
    Hotter Comfort Concept Shoes
    2 Peel Road
    Skelmersdale
    Lancashire
    WN8 9PT
    +44(0)1695-712720

    www.hottershoes.com

Melanie Killilea, PR Manger, Hotter Comfort Concept Shoes, 2 Peel Road, Skelmersdale, Lancashire, WN8 9PT, +44(0)1695-712720