Coty Prestige Announces Agreement With Nine d'Urso

The French-Italian Daughter of Ines de la Fressange Will Be the Face of Bottega Veneta's First Women's Fragrance

LONDON, February 1, 2011 - Coty Prestige, a division of Coty Inc., announced today that
it has signed an agreement with Nine d'Urso to be the face of Bottega
Veneta's first fragrance for women, to be unveiled in July 2011.

Nine d'Urso is the French-Italian daughter of the famous
French fashion icon Inès de la Fressange and the late Italian businessman and
art merchant Luigi d'Urso. The agreement with Coty marks the first time that
d'Urso has represented a brand of any kind.

"I'm very honored to have been chosen by Tomas Maier to
embody his first-ever women's fragrance, >> said Nine d'Urso. <<I'm really
proud to participate in this wonderful project, the result of a close
collaboration between Tomas Maier, the artisans, the perfumers and the
photographer."

"I chose Nine to introduce this fragrance because there is
something classically elegant about her, yet she is totally modern. She
conveys a sense of heritage worn lightly but with respect," said Tomas Maier,
Creative Director, Bottega Veneta.

"Nine d'Urso is a natural choice to represent Bottega Veneta's
first women's fragrance. Not only is she naturally graceful, but she has an
innate, almost aristocratic elegance, true to the brand," said Françoise
Mariez, SVP International European Marketing Licenses, Coty Prestige.

Nine d'Urso has signed on to do print ads for the Bottega
Veneta fragrance for a worldwide campaign photographed by Bruce Weber. The
Bottega Veneta fragrance, whose name and scent will be announced at a later
date, will be on counter in September 2011.

About Coty Inc.

Coty was created in Paris in 1904 by François Coty who is credited with
founding the modern fragrance industry. Today, Coty Inc. is a recognized
leader in global beauty with annual net sales of nearly $4 billion. Driven by
an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has
developed an unrivaled portfolio of notable brands and delivers its
innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and
ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein,
Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl
Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renée
Fleming, Lancaster, Marc Jacobs, Nikos, Roberto Cavalli, Sarah Jessica
Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

For additional information about Coty Inc., please visit

www.coty.com.

Note to Editors:

A picture accompanying this release is available through the PA
Photowire. It can be downloaded from www.pa-mediapoint.press.net or
viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

Copyright: Benoît Peverelli for Flammarion

    Contact

    Kirsty Dale
    Communications Manager Coty Prestige
    Tel : +44(0)208-971-4179
    E-mail : kirsty_dale@cotyinc.com

Contact: Kirsty Dale, Communications Manager Coty Prestige, Tel : +44(0)208-971-4179, E-mail : kirsty_dale at cotyinc.com