Sew-on Nametapes Decline as My Nametags Launches Colour Iron-on Name Labels

LONDON, January 31, 2011 - Today the boring old nametape has gone full colour, with a large choice
of fonts and designs to make them more attractive to the most
fashion-conscious child. My Nametags new full colour name labels
(www.mynametags.com/) costs only GBP9.95 each, carry a 10 year washing
guarantee, and are usually delivered in less than 48 hours.

In 1995, sew-on nametapes (
www.mynametags.com/site/EN/help-me-chose-name-tapes.html) represented
almost the totality of the UK market for labelling clothes. However a rapid
decline in sewing skills in the home, paired with improvements in iron-on
nametags, has lead to their share halving over the last 15 years, as people
switch over to iron-on

Nametapes have been around in the UK since about 1870. The first iron-on
nametags appeared 20 years ago, and since then we have seen a steady decline
of woven nametapes as parents move to the convenience of iron-ons. Whilst the
early iron-on labels had a tendency to fall off in the wash, My Nametags
labels (www.mynametags.com/) launched in 2004 were the first to carry
a 10 year washing guarantee.

Lars Andersen, Managing Director of My Nametags says: "Our new My
Nametags colour nametags (
www.mynametags.com/site/EN/iron-on-name-tags.html) offer a large
choice of background colours, font colours, font styles and designs to
personalise the labels. Now children can have their clothing and equipment
labelled in a colourful and fun way". Each label can have up to 3 lines of
text, to include allergy messages or phone numbers. The labels are guaranteed
not to fall off in the wash, and conform to the BS EN ISO 105-X12:2002
standard. An independent rubbing test (
mynametags.wordpress.com/2011/01/31/we're-officially-the-best/) by The
British Textile Technology Group found My Nametags' labels to be the best.

Notes to Editors:

    - Photographs and more background information:
      www.mynametags.com/press.html

    - My Nametags (www.mynametags.com) was founded in 2004, selling
      nametags in the UK and worldwide.

Contact My Nametags, sales at mynametags.com, +44(0)800-3-213-203