House of Dereon Unveils Campaign Images for Both Fall and Holiday CollectionsBy Beyond Productions, PRNE
Monday, September 5, 2011
NEW YORK, September 6, 2011 -
- Beyonce and Tina Knowles’ brand features the iconic Beyonce in two upcoming campaigns: Fall and Holiday
Beyonce and Tina Knowles unveil two separate campaigns for their House of Dereon fall and holiday 2011 collections. The Fall imagery shot in Los Angeles by celebrity and fashion photographer, Tony Duran will be the first to launch. These images, shot against a simple backdrop, feature Beyonce sporting the House of Dereon line looking ultra glam with a wild mane of curly hair and vibrant colored makeup. The campaign will break in the UK this September to coincide with the launch of the House of Dereon line available exclusively at the renowned retailer, Selfridges & Co. With the Fall collection titled City Jungle, one photo features her in a snake print hooded jumper while another in suede shorts and dolman sleeved printed chiffon blouse.
(Photo: photos.prnewswire.com/prnh/20110906/NY62973-a )
(Photo: photos.prnewswire.com/prnh/20110906/NY62973-b )
The Holiday campaign, which makes its debut in October was shot by the famed fashion photographer, Terry Richardson at the trendy Standard Hotel in New York City. With the collections Global Nomadic theme, the campaign takes cues from the inspiration behind Beyonce’s latest album 4 and depicts her as a modern day nomadic woman of the world. The images feature her in a sequined blazer over a draped mini skirt in one set-up, and cocktail dress in the other, all paired with head wraps and chunky ethnic jewelry and body ornamentation. The end result is simultaneously powerful, glamorous and thoroughly modern all at the same time. The images from both campaigns will appear in international publications that include InStyle UK, Rollacoaster, SuperSuper, and international editions of Vogue and Elle.
Co-Creative Director Beyonce said, “Working with Tony and Terry on these two separate campaigns was such an amazing experience. Their approach is so different, yet to me the end results are so beautiful in their own unique way.”
Creative director and designer Tina Knowles said, “I am so excited about the upcoming campaigns for House of Dereon. These two incredibly talented photographers have captured such strong images of the collections and Beyonce. I believe each will create a positive emotional reaction from our customers in the UK. We are so excited about the launch of our House of Dereon there and are thrilled to support it with these two powerful campaigns.”
Learn more at www.houseofdereon.com.
US Press Contact: Hampton Carney, hcarney at greatpress.com, or Kelsey Breining, kbreining at greatpress.com, both of Paul Wilmot Communications, +1-212-206-7447; or UK Press contact: Holly Mirza of Fabric PR, +44(0)7841-870-645, holly at fabricpr.com
Tags: Beyond Productions, New York, September 6