Boogie Board(TM) LCD Writing Tablet Success Establishes Market for Dedicated Paperless eWriters

By Improv Electronics, PRNE
Tuesday, March 15, 2011

KENT, Ohio, March 16, 2011 - Just a few short years ago, several companies introduced portable
electronic products with reflective displays hoping to establish a market for
dedicated paperless reading devices. The success of those products laid the
foundation for today's billion dollar eReader market.

With its launch in 2010, the award-winning Boogie Board LCD Writing
Tablet from Improv Electronics has established a market for a dedicated
paperless writing device, or eWriter. Also featuring a reflective display,
the Boogie Board tablet beat 2010 sales forecasts for North America/ Asia by
10 times and sold out production capacity into 2011!

Improv recently took several steps to build on this success. The Boogie
Board tablet distribution network was expanded to include Europe, India,
Australia, the Middle East and Latin America, six new colors were added, and
launch plans were announced for several new Boogie Board tablet models and
accessories in 2011.

The 2011 launches include the highly anticipated Boogie Board tablet with
memory and PC connectivity. This revolutionary product will retain the ease
of use and pressure-sensitivity of the original Boogie Board tablet while
adding the capability to save a written or drawn image.

With strong demand in 2010 and working prototypes for new product
launches in 2011, the Boogie Board tablet is positioned to be the eWriter
market leader. Other eWriters require paper and ink and are more expensive
(e.g., LiveScribe Smartpens, SolidTek digital notepads, iVistaTablet Digital
Ink Pads). A recently-touted tech concept with a low price and extensive
features generated significant consumer interest, but there is no evidence of
a prototype or product development

"The Boogie Board tablet has generated a tremendous amount of consumer
demand for affordable eWriters," said Dr. Albert Green, CEO, Kent
Displays/Improv Electronics. "The recently publicized tech concept, while
apparently not under development, has raised awareness and demand for
eWriters that are environmentally-friendly, consume little power, and have
the pressure-sensitivity and response of pen on paper. This demand validates
our aggressive product development that will culminate in the launch of
several new Boogie Board models this year. Our new tablets will include many
of the additional features consumers desire such as a larger writing surface,
memory, rechargeable/replaceable batteries and other form factors."

Preorders will be accepted for the first new Boogie Board model on beginning in early summer. Preorder dates will
be announced for all new models through the Boogie Board Web, Facebook and
Twitter sites, blog and e-mail alerts.

The current Boogie Board tablet can be purchased at, (search Improv
Electronics), and many other online resellers around
the world. Go to for a complete list. It
can also be purchased at retail store locations in the U.S. (Brookstone) and
Japan (Joshin, Yamada Denki, Kojima, K's Holding, Don-Q, BIC Camera,
Yodabashi, Edion, Meruzen Stationary, Culture Convenience Store, GEO, and
Office Depot).

About Improv Electronics

Improv Electronics was formed in 2010 as the consumer products subsidiary
of Kent Displays. Founded in 1993, Kent Displays, Inc. is a world leader in
the research, development and manufacture of Reflex No Power LCDs for unique,
sustainable applications including electronic skins, writing tablets,
smartcards and eReaders.

Learn more about Boogie Board LCD Writing Tablets and register for e-mail
alerts at

Submit a reseller application at

Become a Boogie Board Facebook (
fan, Twitter ( follower and YouTube
( subscriber

Learn more about Kent Displays at or e-mail

Boogie Board, Reflex and Improv Electronics are trademarks of Kent
Displays, Inc.

Kevin Oswald, Communications Director, +1-330-673-8784 X161, koswald at

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